16 Dec 1999
| by ALEXANDRA JARDINE
, the celebrity this time is Santa Claus. The commercial features
interviews with those who are in contact ...
16 Dec 1999
| by MediaWeek
. “But I’ve been nursing this idea for some time and I’m really pleased Flextech wants to be involved ...
of The Pops, Top Gear and Radio Times magazines, to provide interactive elements for UK TV channels. ...
16 Dec 1999
| by RAYMOND SNODDY, media editor of The Tim
regulatory body, Oflot, tried to impose just such a ban last time. Davis
was prepared to listen and after ...
be the same
this time.
A Branson bid is, however, great news that will enliven some of the dog
days ...
the profits go to good causes and charities.
But this time the game really is on.
...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
A new women s monthly magazine is to emerge from the stable of
Gruner s largest publisher, next spring.
Preliminarily named Florence, the glossy mag is to be aimed at 30- to
40-year-old ABC1 women who are cash-rich and time-poor . It joins
Prima, the country s biggest-selling women s monthly ...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
column in Radio Times.
...
16 Dec 1999
| by STEPHEN CHANDLER, an account director a
in 1946 after the demise of the war-time Ministry of
Information, and became a Government Trading Fund ...
for the introduction of the euro. The campaign
delivered three times the industry norm for response and was voted ...
16 Dec 1999
| by MediaWeek
for the third time in succession with more than 25% of the votes, down a bit on last year’s 28.8% share ...
years, to The Times and The Daily Telegraph respectively. The Independent continues to punch above its ...
’s something that seemed like a good idea at the time”. Rosie Boycott can crack open the bolly because ...
16 Dec 1999
| by KEVIN JOHNSON
that there was no way we could do 150 deals of pounds 1m each
because there was insufficient time and value in the project. There was
probably not even time to do 50 deals at pounds 3m, but maybe we could
convince ...
of support in principle under
the last government, but that was another time and another place, so we ...
16 Dec 1999
| by CORDELIA BRABBS
to remind them how they should handle themselves and the
brand at all times.
They had ...
and PR campaign.
Eventually, they achieved the highest readership ratings of all
time ...
16 Dec 1999
| by DANNY ROGERS
significantly down year-on-year, Thomson hopes to
bolster summer bookings at a time when operators can take ...