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One 2 One runs seasonal special

, the celebrity this time is Santa Claus. The commercial features interviews with those who are in contact ...

Flextech chief goes solo

. “But I’ve been nursing this idea for some time and I’m really pleased Flextech wants to be involved ... of The Pops, Top Gear and Radio Times magazines, to provide interactive elements for UK TV channels. ...

OPINION - Branson lottery bid heralds first marketing fight of next century

regulatory body, Oflot, tried to impose just such a ban last time. Davis was prepared to listen and after ... be the same this time. A Branson bid is, however, great news that will enliven some of the dog days ... the profits go to good causes and charities. But this time the game really is on. ...

G&J set to launch lifestyle title for upmarket women

A new women s monthly magazine is to emerge from the stable of Gruner s largest publisher, next spring. Preliminarily named Florence, the glossy mag is to be aimed at 30- to 40-year-old ABC1 women who are cash-rich and time-poor . It joins Prima, the country s biggest-selling women s monthly ...

MARKETING MIX - Barry Norman is still hot BBC date ... and why not?

column in Radio Times. ...

CAREERS - Company CV - COI

in 1946 after the demise of the war-time Ministry of Information, and became a Government Trading Fund ... for the introduction of the euro. The campaign delivered three times the industry norm for response and was voted ...

Media on media

for the third time in succession with more than 25% of the votes, down a bit on last year’s 28.8% share ... years, to The Times and The Daily Telegraph respectively. The Independent continues to punch above its ... ’s something that seemed like a good idea at the time”. Rosie Boycott can crack open the bolly because ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

that there was no way we could do 150 deals of pounds 1m each because there was insufficient time and value in the project. There was probably not even time to do 50 deals at pounds 3m, but maybe we could convince ... of support in principle under the last government, but that was another time and another place, so we ...

OPINION - Marketing Society - For a top-notch marketing team, see Jesus & Co

to remind them how they should handle themselves and the brand at all times. They had ... and PR campaign. Eventually, they achieved the highest readership ratings of all time ...

Thomson to offer free holidays in CRM drive

significantly down year-on-year, Thomson hopes to bolster summer bookings at a time when operators can take ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.