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Campaign Hall of Fame. (Part 2 of 2)

that captured the imagination of both the public and the media. Everyone from the Financial Times to The Sun ... at the time, a line of Saatchis staff queuing up in the office canteen - and the copyline, with its ... modern classic. The commercial is perfectly cast, superbly timed and very, very funny. In the style ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

Halliwell? The mind boggles. Who will remember Westlife in two years time, let alone ten? Do you ... the passing of time, receding hairlines, incipient pot-bellies and the potential death of the single ... as the two most influential admen of modern times, Bill Bernbach and David Ogilvy. Both were ...

PRIVATE VIEW

-in for . This idea, of course, is grounded in a fundamental truth. I m sure all of us have at one time or another ... . Not that I ve seen Andrew naked, of course. Not since the last time they had a lock-in at the Ivy ...

Adwatch of the decade

- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed...was designed to persuade people to spend more time on the phone. In 1995, BDDH s work for BT s business ... . The corporate campaign, like all Ford s advertising at that time, was created by Ogilvy Mather, and supported ... launch of Persil Tablets. It is anyone s guess where these brands will be in ten years time ...

CK puts pounds 6m into colour cosmetics

for the first time. Its fragrances, such as CKOne, CKbe and Obsession, are currently sold on general ...

Adwatch winners of 1999

brands in the top 20 for the first time. Overall, however, budget levels are similar to, or down on ... Wallets , many different commercials were running at the same time, all unified by the National Lottery ...

ANALYSIS: SALE OF THE WEEK

cheer and flog your goods at the same time?...Harassed Christmas shoppers rushing off trains across the UK to join the high street throng will have seen these - Calvin Klein Fragrances branded Christmas trees. What better way to bring festive cheer and flog your goods at the same time? The scheme was a joint effort. Geoff Lamport ...

IPC’s central sales unit opens with pounds 1.5m wins

of the unit, has said she intends to stay very close to central sales. Question Time, p11. ...

THE BIG QUESTION: Who came out ahead in the PR battle in Seattle? - Those protesting during the World Trade Organisation meeting in Seattle last week succeeded in attracting worldwide media attention, but their messages were confused

more positive than negative coverage, despite the efforts of the Times in London. Most people ... in the global trading system at the present time. The demonstrators in Seattle have shone a torch on various ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH PATRICK SEMPLE

to say and more time to say it. However, the most designed of the bunch is also perhaps the most self ... of assumptions about you and won t shut up. ivillage.com is a bit like everywoman.co.uk only a trillion times larger and a trillion times more American. Despite being way outside its target market I quite liked ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.