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OPINION: News Analysis - No longer in the realm of the purely medicinal/The pharmaceutical industry is readying itself for a major overhaul of the way drugs are marketed if US-style consumer advertising is introduced in the UK

on the timing range from two to five years. Drugs companies are already actively marketing to consumers ... -payment for prescription drugs. If people are forced to make a greater financial contribution, then they will want ...

INTERNATIONAL: Ogilvy buys Feinstein in biotech expansion

. Although financial details were not officially disclosed, the deal is understood to include between ... and Ogilvy s Boston office to be housed under one roof, no time frame has been set for such a move. ...

Glaxo picks C&W to launch Zyban

markets where it has been available for some time. The drug is also prescribed as an anti ...

INTERNATIONAL: Ameritech’s Walker takes Monsanto job

for Monsanto s communications globally. She will be spending her time between Monsanto s Chicago and St Louis ...

Heart Foundation’s Smith takes Eli Lilly role

, for the Government s chief scientific adviser. Smith also has a background in financial and corporate PR, working for agencies such as Consolidated Communications and Shandwick. Smith will join at a challenging time ...

CAMPAIGNS: Weekly Web Watch - Flu beater Relenza fights back

Wellcome s share price on the increase at the time of going to press, it is interesting to note the web ...

BRIEFS

. The Financial Times has launched a 64-page supplement to pull in consumer advertisers deterred by high rates ... . Time Out is to launch a poster campaign on the London Underground on 1 October. The campaign will use ...

FOCUS: HEALTH PR - Top drug brands face a bitter pill/What happens to popular brand name drugs, such as Prozac, when their patents run out and the generic competitors move in? Nick Purdom reports

. BATTLE OF THE BRANDS TO STAVE OFF GENERIC COMPETITION Branded drugs face a tough time when they go ...

TOP 50 HEALTHCARE PR: Health complex - An increasing consumer awareness of health matters has created a diverse audience for healthcare PR, says Robert Gray

, as this is a time of great change in the structure of the NHS and the way in which pharmaceuticals are being ... . At the same time, pharmaceutical companies need to communicate the benefits of their products to the PCGs ... . With Government league tables including the number of hospital deaths for the first time, NHS trusts are under ...

ANALYSIS: Biotech PR - New biotech PR guide puts clarity to the fore/Best practice guidelines have been drafted to show biotech PR practitioners how to avoid scandals like the one which hit British Biotech last year

along a ten-year process and may prove helpful to cancer in eight years time is not going to sell ... consistently over time - ensure no price-sensitive information is published before being announced ...

 

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