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Campaign Hall of Fame. (Part 2 of 2)

that captured the imagination of both the public and the media. Everyone from the Financial Times to The Sun ... at the time, a line of Saatchis staff queuing up in the office canteen - and the copyline, with its ... modern classic. The commercial is perfectly cast, superbly timed and very, very funny. In the style ...

PRIVATE VIEW

-in for . This idea, of course, is grounded in a fundamental truth. I m sure all of us have at one time or another ... . Not that I ve seen Andrew naked, of course. Not since the last time they had a lock-in at the Ivy ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

was talking to other shops. It is the second time that client and agency have split under acrimonious ... The Sunday Times to replace her ... Greg Dyke emerges triumphant in the rather grubby race for the BBC ... . Britvic marketing chief Andrew Marsden Every time that I ve expressed an opinion ...

Hilfiger pounds 10m account awarded to Optimedia

Tommy Hilfiger has handed its pounds 10m media planning and buying account to Optimedia, following a six-week review. The move is the first time the company has pooled its media account into one agency and comes as it prepares for a major expansion drive across Europe. The deal ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

of Detroit. In 1899, he began to concentrate on the business of manufacturing cars full time ... keep it simple . But by the time of his death in 1947 at the age of 83, his approach ... was launched in 1964. In the late-1960s, colour transmissions began and around the same time, the BBC ...

MEDIA AWARDS 1999: Best Use of New Media - The DoubleClick UK Award

, allowed New PHD to boast that Egg was the most successful financial launch to date in terms of awareness ...

M&S appoints head of advertising

together for the first time, and appointed its first head of advertising.

OPINION: MY FIRST JOB - Paul Smyth, marketing manager at Dennis Computer Division, can remember being in nappies

Filling in time before taking up a sculpture course, Paul Smyth was recruited to drive a Nappy...Filling in time before taking up a sculpture course, Paul Smyth was recruited to drive a Nappy Express van serving households in Liverpool and Manchester. It went pretty smoothly until he had to visit a dodgy Liverpool housing estate. Spooked by visions of Uzi-toting crack-heads, Smyth dropped ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

three times as it struggled to plough through the opening pages. Having registered after numerous ...

IPC revives spirit of the 1960s with relaunch of Nova

that stands the test of time. It will be as apt as it was in the 1970s. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.