20 Dec 1999
| by CAROLINE MARSHALL
that captured the imagination
of both the public and the media. Everyone from the Financial Times to
The Sun ...
at the time, a line of
Saatchis staff queuing up in the office canteen - and the copyline,
with its ...
modern
classic. The commercial is perfectly cast, superbly timed and very, very
funny. In the style ...
20 Dec 1999
| by STEFANO HATFIELD
Halliwell? The mind
boggles. Who will remember Westlife in two years time, let alone
ten?
Do you ...
the passing of time, receding
hairlines, incipient pot-bellies and the potential death of the
single ...
as the two most
influential admen of modern times, Bill Bernbach and David Ogilvy.
Both were ...
17 Dec 1999
| by DOMINIC MILLS
Having gone through more senior management changes than the range
of ready meals in its chiller cabinets, a problem-plagued acquisition
and a serious identity crisis, Somerfield is making its fourth agency
appointment within a year.
17 Dec 1999
| by CAROLINE MARSHALL
It s uncanny. You ve all seen the Guinness surfer ad a thousand
times and yet you ve never quite...It s uncanny. You ve all seen the Guinness surfer ad a thousand
times and yet you ve never quite seen it through the eyes of a recent
correspondent to Campaign.
I am a commercial artist from Nigeria and I am in your country to learn
more about my trade. But I am now confused. I see a ...
17 Dec 1999
| by CLAIRE BEALE
will be Bell s, with the strapline eight years
well spent - the time it takes for the whisky to mature ...
17 Dec 1999
| by EMMA HALL
a message of positive reassurance at a time of change and
uncertainty in people s lives.
...
17 Dec 1999
| by GERRY MOIRA, executive creative directo
-in for . This idea,
of course, is grounded in a fundamental truth. I m sure all of us have
at one time or another ...
. Not that I ve seen Andrew naked, of course. Not since
the last time they had a lock-in at the Ivy ...
17 Dec 1999
| by CAROLINE MARSHALL
was talking to other shops. It is the second
time that client and agency have split under acrimonious ...
The Sunday Times to replace
her ... Greg Dyke emerges triumphant in the rather grubby race for the BBC ...
. Britvic
marketing chief Andrew Marsden
Every time that I ve expressed an opinion ...
16 Dec 1999
| by ALEXANDRA JARDINE
surprised the drinks industry at a
time when the sector seems to be in freefall....Bass Brewers trial of a new low-alcohol lager, Carling Blue,
revealed in Marketing last week, has surprised the drinks industry at a
time when the sector seems to be in freefall.
Sales of low-alcohol and alcohol-free lager have been in constant
decline in the 90s and last year made up ...
16 Dec 1999
| by GAIL KEMP
- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed...was designed to persuade people to spend more time on the phone. In 1995, BDDH s work for BT s business ...
. The corporate campaign, like all Ford s advertising at that time, was created by Ogilvy Mather, and supported ...
launch of Persil Tablets. It is anyone s guess where these brands will be in ten years time ...
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