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Adwatch of the decade

- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed...was designed to persuade people to spend more time on the phone. In 1995, BDDH s work for BT s business ... . The corporate campaign, like all Ford s advertising at that time, was created by Ogilvy Mather, and supported ... launch of Persil Tablets. It is anyone s guess where these brands will be in ten years time ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

that there was no way we could do 150 deals of pounds 1m each because there was insufficient time and value in the project. There was probably not even time to do 50 deals at pounds 3m, but maybe we could convince ... of support in principle under the last government, but that was another time and another place, so we ...

OPINION - Santa delivered early for canny Kingfisher chief

: Wal-Mart is on the march, and a week in retailing, as in politics, can be a long time. ...

Galaxy chases net sponsors

to consider radio as an advertising proposition for the first time. Instead of taking traditional spend away ... -commerce as an extra sales tool for selling advertising time over the web. Customers will be able to log ...

REVIEW: Marketing and advertising news in the week’s press

for the first time. - General release The ASA has ruled that the Co-operative Bank must not repeat ...

MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service

. Radio Times landed pounds 18,500, Best got pounds 17,848, and The Mail on Sunday s You magazine ...

Briefs

s performance and share. Time Magazine this week launches an advertising campaign for its end-of-the-year Person of the Century issue, in which Time editors select the most influential man or woman ... Amazon web page. Financial terms were not disclosed. Britannia Music is to sponsor awards ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

for the first time, courtesy of the Amazing Oxygen Washer : Persil. Lever Brothers acquired the brand ... . 1983 - Breakfast TV launches as BBC Breakfast Time. 1984 - Richard Branson starts Virgin ... , is privatised and the flotation is 11 times oversubscribed. Ten years on BA is struggling with an unpopular ...

MARKETING MIX: That was the week that was

expenditure, according to figures from Media Register. Worst hit are brown goods and the financial services ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

1994. In that time, it has had to adapt its editorial proposition to reflect the changing profile ... TITLE Society Society is distributed to 300,000 financially active members ... Brown. Leslie, a former art director on Blitz and Time Out, relaunched Hot Air in response to a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.