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What The Papers Say: BAe weathers turbulent financial climate

plates according to the Lex column in 23 January s Financial Times. The acquisition set back ... was bandied about. By Saturday, the financial pages decided that the sheer size of the new company would ...

FINANCE: FINANCIAL REVIEW - The best financial ads convey complex messages clearly, Margaret Stone

Maybe it's because I'm interested in money - personally and professionally -that I find financial...financial ads less confusing than, say, car ads, where I always seem to be asking, 'What was all ... confess they find the subjects a dead bore. So why should I have assumed that financial ads would ... and Nerdshire accents on the second and third time of viewing. However, by the time I had run the ads ...

FINANCE: JUGGLING FINANCIAL ACCOUNTS - DM agencies often have more than one financial services

Like snowmen in a glass globe, the financial services sector is being given a thorough shake. Out...Like snowmen in a glass globe, the financial services sector is being given a thorough shake ... . That makes it a busy time for direct marketing agencies, most of which are beavering away on behalf of several financial clients. Omnicom s WWAV Rapp Collins group alone has 13, spread across its main London ...

for financial services has grown increasingly complex. Julian Lee finds marketers willing to experiment

For a number of years, the financial services sector has pursued the strategy of painting a big..., which was launched in 1994 and is now second only to the Financial Times in financial services advertising receipts. The success of the Financial Times Saturday edition - the paper s best-selling issue ... and transactions. The Financial Times site, FT.com, for example, has become the highest earning website ...

and acquisitions has created lucrative opportunities for financial PR agencies, as long as they are able to bring

-up, are also sizeable. Such activity has provided a steady flow of business for larger financial PR ... successful bid for Talk Radio, and handled financial PR and lobbying for Clear Channel s successful bid for More Group. This year, Financial Dynamics is defending the embattled Mirror Group against predators ...

piling into the financial services market In the battle for consumers, Harriet Green asks, do the high

sexy? Selling financial products on the back of a trusted brand like Sainsbury s or Tesco has ... centres. According to Mori Financial Services, a staggering fifth of all new savings accounts ... (now HSBC) and NatWest - burdened with the high cost of branch networks have been undercut time ...

HOTLINE

Donald Seeley, True North s chief financial officer, is tipped to take over as chairman when Bruce...picked up the media planning and buying for the Financial Times s online service, ft ... Donald Seeley, True North s chief financial officer, is tipped to take over as chairman when Bruce Mason retires at the end of March. Company insiders say the odds favour an internal appointment ...

FD dropped as Mirror Group hires Finsbury

Takeover target Mirror Group this week hired financial PR agency Finsbury to replace five...Takeover target Mirror Group this week hired financial PR agency Finsbury to replace five-year incumbent Financial Dynamics. The move came a few hours after the resignation of the newspaper group ... . The agency will report to Montgomery s replacement, John Allwood. Financial Dynamics reported ...

Lowe hands Inge creative hotseat

see the establishment of a board at Lowe & Partners Worldwide for the first time....financial officer; Adrian Holmes, the chief creative officer, Lowe and Jerry Judge, president, Lowe ...

Swiss Exchange selects Omnium man as PR chief

The Swiss stock exchange has poached former Omnium Financial director Pascal Huser to head its PR...The Swiss stock exchange has poached former Omnium Financial director Pascal Huser to head its PR and marketing in the UK. The Zurich-based Swiss Exchange (SWX) is the seventh largest stock ... will be targeted at the financial press, specialist titles and investor relations conferences and seminars ...

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