Lucozade turns to RED for Sport drink accessibility
01 Dec 2000 | by JENNIFER WHITEHEAD
't think winter was a bad time to begin a soft drink campaign 'because Lucozade Sport is aimed at all ...
Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... the marketing mix we already have and work with our existing financial agency, Luther Pendragon,' he added ...
't think winter was a bad time to begin a soft drink campaign 'because Lucozade Sport is aimed at all ...
to reach a decision on the proposed takeover of the financial PR firm by the end of the year....by at least four groups since it was formed six years ago by ex-Financial Times journalist Roland Rudd ... to reach a decision on the proposed takeover of the financial PR firm by the end of the year. Talks ... 50 million. WPP, which already owns financial PR outfit Buchanan Communications, has also ...
campaign, timed to coincide with the launch of new flood warning codes throughout England and Wales ... -ordinated by Circus, featured TV commercials for the first time for the agency. Radio adverts were also used ... the mass-market media second time around. The icas brief was to target consumer magazines for autumn ...
Upstream is headed by chairman Tim Clement-Jones. Its clients span financial services, e-commerce and IT ... and special issues, becoming deputy director-general in 1996. During this time he developed a series ...
Havas Advertising reported strong growth for the first half of 2000. Gross income was up by 38.8 per cent to pounds 2.96 billion and major account wins led to an increase in new business billings of 41 per cent. The figures do not include the acquisition of Snyder Communications.
The financial sites are struggling for users and content, travel sites battle for cheap seats...The financial sites are struggling for users and content, travel sites battle for cheap seats and fashion sites battle to stem their losses. But this month, an entirely new sector went seriously on ... arrives from the Daily Mail in three weeks time. We cover City, business, broadcast, advertising ...
the foot of the page, entitled 'passing thoughts'. At the time of going to press, PR Week was told ...
.' Dixons also retains Square Mile for its financial PR management and Lexington Communications for public ...
.' This is a particularly important time for Quality Street. This month saw the launch of its newly ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.