Search results for Financial Times

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DIRECTWATCH: Callserve mails phone relics

telecoms providers. Consumers will spend increasing amounts of time online, so internet telephony ... of the future. The amount of time spent using internet telephony is also predicted to rocket from 2 ...

DIRECT: Armed Forces finance business goes to Ping

for its financial services division....for its financial services division. Ping won the work after a three-way pitch against Black Cat ... promotion activity. NAAFI s range of financial products, currently called Warrior, will be rebranded NAAFI Financial. The organisation operates through a network of 23 branches inside Army bases, on board ...

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

been merged requires explanation, however. The DM league is based strictly on 1999 financial year ... dissatisfaction and movement.' At the same time, when business is put out to pitch, it can often ... what that solution will be, or what medium or skill set it will require. At the same time ...

MARKETING MIX: Pen portrait

plain. Yes, that is a pretty accurate description of my long-time BHWG colleague and friend, Duncan Gray ...

DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

marketers face when dealing with youth is understanding the right time and place to get to them ... , complete a Census form, but students were undercounted in the last Census. This time around, students will be required to fill in the Census form at their term-time address rather than at the parental home. One ...

EDITORIAL: Time for consumer relations review

override national legislation, the time is now ripe for a sector-wide review of consumer relations. ...

Patten quits HPT Brand Response

, is leaving the agency. Patten, who co-founded HPT in March 1998, will spend some time outside ... enormously proud of what Steve, Martin and I have achieved during that time. For professional and personal reasons, it is time to move on. I wish both clients and HPT continued success.' Troughton said: 'We ...

AAR's Glazer to take the reins as its new managing director

. Glazer's appointment is intended to free his time to concentrate on bringing together agencies ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand

Searching for creativity in financial services direct mail is a challenge. It is easier than...Searching for creativity in financial services direct mail is a challenge. It is easier than ... . Creativity and innovation is rarely seen in financial services because many companies are still mass ... . Despite the best efforts of agencies, most financial direct mail contains information that isn t relevant ...

DIRECT BRIEFS

Time Out, the London-based lifestyle magazine, is looking for a direct marketing manager to oversee...Time Out, the London-based lifestyle magazine, is looking for a direct marketing manager to oversee the development of a direct communications strategy for the brand, including both the weekly magazine and Time Out guides. The DM manager will also be responsible for implementing a customer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.