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Business the Yahoo! Way

result of this. Perhaps it is time for a new edition examining what went wrong and how Yahoo ...

Complicated lives

So why don't we feel better off? Life seems more stressful; the pace is quickening and everything is more complex. This is the paradox of progress. More choice, more things to do, more challenges and more decisions have made life better in many ways but, at the same time, it has also become more ...

Are Brands Good for Britain?

only about 10% of their time worrying about marketing and brand equities. They need to put formal ...

Commonsense direct marketing

. Campaign If you can spare the time to read only one direct-mail book - this is it. Beg, borrow or steal ... you should find the time to read this one. Direct Marketing International For sheer readability ...

Attributions and motivations to use the web: the role of perceived stability

of variables concerning participants' motivation (time spent on the web, number of web applications ...

24 Hour Society

of the week; telephone banks are open all the time, 365 days a year. Some of the changes are obvious ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.