21 Dec 2000
| by GAIL KEMP
strange time to wave goodbye to the alien. But he hasn't done wonders for BT this year. The brand ...
of the Year top 20 for the first time. In fact, the brand makes its Adwatch of the Year debut in both tables ...
in February. Bud fans will remember that, this time last year, the nation was left on a cliffhanger. Louie ...
15 Dec 2000
| by JENNIFER WHITEHEAD
locations, consumers prefer to spend their increasingly precious time.
With 75 stores in the UK, Coffee ...
latte, as coffee stores become listed companies, they are also looking to the City for financial PR ...
01 Dec 2000
| by JOHN FRANK and HOLLY WILLIAMS
Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services.
Martin Rutland, HFC ...
the marketing mix we already have and work with our existing financial agency, Luther Pendragon,' he added ...
01 Dec 2000
| by HOLLY WILLIAMS
US drinks and media giant Seagram has appointed Smithfield Financial to handle all financial PR surrounding the pounds 5bn auction of its drinks portfolio.
Industry sources say the City PR agency is understood to be working on a pan-European basis, although both Smithfield chairman John Kiely and Seagram ...
01 Dec 2000
| by JENNIFER WHITEHEAD
't think winter was a bad time to begin a soft drink campaign 'because Lucozade Sport is aimed at all ...
24 Nov 2000
| by BEN BOLD
to the Sunday Times and Daily Mail. This sparked more interest in the national and regional media ...
, the Evening Standard, Metro, the Daily Telegraph, the Times and the Sun.
Features are planned in many ...
10 Nov 2000
| by TIM ASHTON, a partner at Circus
advertising) for the first time....You're creative, aren't you? I can tell,' Jane Marshall, Carlton Active's charming chief executive, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive advertising) for the first time.
Somewhere between a sophisticated Teletext and a poor man's internet ...
09 Nov 2000
| by Camilla Palmer
LONDON (Brand Republic) – Procter 6m into the deal and to axe all TV advertising for the brand.
Its agency at the time, Leo Burnett, was ditched in favour of Premier Sponsorship and Manchester agency Powell Communications.
The company, which sold its Clearasil skincare brand to UK chemist chain ...
03 Nov 2000
| by Our Parliamentary correspondent
will be included in the Queen's Speech next month but ministers will face a race against time to get ...
03 Nov 2000
| by DOMINIC MILLS
, er, outer edge of the target age group, I'll give it a try.
Will Gillette change? By the time ...