to remove filtersRADIOWATCH: Vodafone sponsors Classic FM as part of WAP service launch
07 Dec 2000 | by TANIA MASON
is also considering taking the brand onto TV for first time next year, with a programme intended ...
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MARKETING MIX: News of the world
21 Dec 2000
. These unmarked little stickers have been all over London for some time now. And being made of highly adhesive ...
Chime acquires Roose & Partners
13 Nov 2000
Ted Roose, the founder and chairman of Roose Over the years, we ve been approached many times, but this is the first time I ve been truly excited by the prospect. ...
Chime acquires Roose & Partners
13 Nov 2000
Ted Roose, the founder and chairman of Roose Over the years, we ve been approached many times, but this is the first time I ve been truly excited by the prospect. ...
INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing
10 Nov 2000 | by TIM ASHTON, a partner at Circus
advertising) for the first time....You're creative, aren't you? I can tell,' Jane Marshall, Carlton Active's charming chief executive, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive advertising) for the first time. Somewhere between a sophisticated Teletext and a poor man's internet ...
BBH unveils first spots for One2One prepay
10 Nov 2000 | by JEREMY WHITE
Bartle Bogle Hegarty has unveiled the first three TV spots in One2One s pounds 8 million campaign for pre-pay mobile phones. The campaign, which will include press, poster and radio executions, aims to show how easy it is to talk for a long time when you have a pre-pay mobile from One2One. It is timed ...
BT faces ITC rap over misleading Surf Time claim
02 Nov 2000
BT has been ordered by the Independent Television Commission to withdraw its current ads about its internet calls package. The ITC ruled against its Surf Time ad created by Abbott Mead Vickers BBDO, as the special offer on unlimited internet calls can only be received by three out of four viewers in some ...
PERSPECTIVE: Effective control over TV ads will only come from self-regulation
20 Oct 2000 | by CAROLINE MARSHALL
-regulatory basis as press and posters. About bloody time....-regulatory basis as press and posters. About bloody time. I could count on the fingers of a mitten the reasons ...
WCRS unveils its final work for Orange
20 Oct 2000 | by EMMA POOLE
account moves to Lowe Lintas next year. The campaign, which promotes the pre-pay phone service in time ... to take their off-peak call time. The 30-second spot uses animation to depict sections ... who is too busy to use the typical off-peak call time. We then see a group of students who also ...
NEW MEDIA: Orange launches online magazine to boost affinity
19 Oct 2000
monthly basis, as opposed to the offline counterpart which goes out three times a year, enabling Orange ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
