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the DM industry in these hard times

cent of NABS' time and resources are spent on people from the direct marketing industry, helping ... it does, or that as a charity it needs financial assistance to continue its work. At present ... chief executive Adam Coleman believes that in these increasingly uncertain times, such a charity ...

IN DEPTH: Graduates - Industry talent. It may not seem the ideal time to be breaking into DM

and Kline, as well as a raft of part-time voluntary lecturers. John Merriman, creative partner of agency Mustoe Merriman Levy is one such lecturer. On the day I visited, his time was spent critiquing ...

really taking off as a DM tool. Maybe it's time for a rethink

is at least 20 times the price of mono." Costly process There's no denying that digital ... this is the prime reason why more direct marketers aren't using it: 'It's down to budget every time. No clients ... plates or films like traditional lithographic or offset printing, meaning the set-up time is faster ...

MOVING UP: Career ladder - Appointment at The Preference Service

Sam Simon is the newly-appointed commercial director at The Preference Service. He joins from direct marketing agency MBO, where he was its financial director for seven years. He has also worked at the Network Marketing Group and DIA Design Consultancy. ...

EDITORIAL: Ruling puts DM industry firmly on the back foot

Brian Robertson, a retired accountant from Pontefract, West Yorkshire, has had a bee in his bonnet for some time about his details being disclosed to anyone who might then use them for marketing ... but to end its rolling programme of monthly updates for financial lenders. This means that in the run up ...

LISTS AND DATABASES: Christmas wish list - Wealthy OAPs, arcade gamers, millionaires and shopaholics ... Peter Crush asks marketers exactly who would make it on to their ultimate mailing list

are appearing all the time. The latest range from the UK Shareholders File, a new record of financially ... addresses during term time (rather than their home addresses). Patrice Bendon, senior product manager ... . Lorraine Brannan, head of product marketing at M&S Financial Services, is also in a playful mood. "My ...

BENTLEY CASE STUDY: The Rich List - When Bentley devised bespoke marketing to match its cars, it hit on a way to hone in on its elite target audience

of McCann-Erickson. Having identified a financially viable prospect (be that a celebrity, sports ... the final goal. "The timing was wonderful. It was also the same day United went to the top ... ." As with any product requiring this sort of financial outlay, long-term relationship building is key ...

Opus Trust creates firm

The Opus Trust has joined forces with Consignia to form a new company Optecon, which will enable greater personalisation of bills and credit card statements. Opus Trust has a majority shareholding and will offer companies in the financial services and utility market the opportunity ...

PROFILE: Fuller's - Making ale cool again. Fuller's marketing manager James Whelan explains how his view of direct marketing pulls in punters

', it has helped push demand by six per cent and Fuller's finished this financial year by breaking the 0.25 million barrel production mark for the first time. With increased brand recognition, Whelan ... Whelan. "For the first time, we can at least know how to tackle this. Put simply, we need to 'chill ...

THINK TANK: Customer service - Service providers. Service levels are still falling short of customers' increased expectations. But what can marketers do to bring them up to scratch?

times their main focus is beginning to change. Often call centre staff are phoning up and acquiring ... this, they have to go out there and get new customers. So with tough times ahead, is there a ... 're getting. "Every customer is treated the same," says Henderson. "It's worthwhile spending time and money ...

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