31 Dec 2001
| by MELANIE MAY
cent of NABS' time and resources are spent on people from the direct
marketing industry, helping ...
it does, or that as a charity it needs financial assistance to continue
its work.
At present ...
chief executive Adam
Coleman believes that in these increasingly uncertain times, such a
charity ...
31 Dec 2001
| by HOLLY ACLAND
and Kline, as well as a raft of part-time
voluntary lecturers.
John Merriman, creative partner of agency Mustoe Merriman Levy is one
such lecturer. On the day I visited, his time was spent critiquing ...
31 Dec 2001
| by MELANIE MAY
is at least 20 times
the price of mono."
Costly process
There's no denying that digital ...
this is the prime reason why more direct
marketers aren't using it: 'It's down to budget every time. No clients ...
plates or films like traditional
lithographic or offset printing, meaning the set-up time is faster ...
31 Dec 2001
Sam Simon is the newly-appointed commercial director at The
Preference Service. He joins from direct marketing agency MBO, where he
was its financial director for seven years. He has also worked at the
Network Marketing Group and DIA Design Consultancy.
...
31 Dec 2001
| by HOLLY ACLAND, Editor - holly.acland@haynet.com
Brian Robertson, a retired accountant from Pontefract, West
Yorkshire, has had a bee in his bonnet for some time about his details
being disclosed to anyone who might then use them for marketing ...
but to end its rolling programme of
monthly updates for financial lenders. This means that in the run up ...
31 Dec 2001
| by PETER CRUSH
are appearing all the
time. The latest range from the UK Shareholders File, a new record of
financially ...
addresses during term time (rather
than their home addresses). Patrice Bendon, senior product manager ...
.
Lorraine Brannan, head of product marketing at M&S Financial Services,
is also in a playful mood. "My ...
31 Dec 2001
| by HOLLY ACLAND
of McCann-Erickson. Having identified a
financially viable prospect (be that a celebrity, sports ...
the final goal.
"The timing was wonderful. It was also the same day United went to the
top ...
."
As with any product requiring this sort of financial outlay, long-term
relationship building is key ...
31 Dec 2001
The Opus Trust has joined forces with Consignia to form a new
company Optecon, which will enable greater personalisation of bills and
credit card statements.
Opus Trust has a majority shareholding and will offer companies in the
financial services and utility market the opportunity ...
31 Dec 2001
| by JAMES WHELAN
', it has helped push demand by six per cent
and Fuller's finished this financial year by breaking the 0.25 million
barrel production mark for the first time.
With increased brand recognition, Whelan ...
Whelan. "For
the first time, we can at least know how to tackle this. Put simply, we
need to 'chill ...
31 Dec 2001
| by MELANIE MAY
times
their main focus is beginning to change. Often call centre staff are
phoning up and acquiring ...
this, they have to go out there and get new
customers.
So with tough times ahead, is there a ...
're getting. "Every customer is treated
the same," says Henderson. "It's worthwhile spending time and money ...