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NEWS ANALYSIS: Mixed reception as NICE begins a comms review - The National Institute of Clinical Excellence last week embarked on a thorough review of how it communicates to stakeholders. Ed Shelton reports

strategy is unsustainable. It has created financial pressure as well as workload pressure. The task ... time as Ranson's appointment and the review of what is effectively its B2B strategy, NICE launched a ...

WHAT THE MEDIA SAY: Cipro supply taxes the US Government

Organisation: Bayer Issue: Supply of antibiotic Cipro to US Government It was hailed as the 'wonder drug of the anthrax scare' (The Times, 19/10) that had 'revitalised its moribund German ... Government - earlier widely reported as having 'thrown the Cipro patent out of the window' (The Times, 22 ...

Mann to crank up comms for Shire Pharmaceuticals

alongside the firm's current retained agency Financial Dynamics, but will not make firm decisions ...

Mann to crank up comms for Shire Pharmaceuticals

alongside the firm's current retained agency Financial Dynamics, but will not make firm decisions ...

HEAD TO HEAD: Drugs advertising poses a PR dilemma - The European Commission's decision to relax the ban on marketing. drugs has split the pharmaceuticals sector, says Steve Menary. PRWeek rounds up the views of those in favour and against

it acknowledges, for the first time, the need to provide good quality information to the patient about ...

Yahoo and Sony sign marketing pact

be explored over time. ...

Yahoo and Sony sign marketing pact

be explored over time. ...

Future cuts 140 jobs

version of the magazine was sold to the AOL Time Warner unit, Time Inc. The news has helped steady ... its financial condition was no worse than a month ago when it reported tough market conditions ...

BEHIND THE HEADLINES: Boots gears up for post-RPM competition

head of financial media relations, said: 'We haven't seen the research that the Observer story ...

Finsbury out and FD in as Elan Corp changes agency

Pharmaceuticals firm Elan Corporation - Ireland's largest listed company by market value - has taken on Financial Dynamics (FD) to replace City PR rival Finsbury. The Dublin-based firm has tasked the Financial Dynamics team with overseeing pan-European financial PR, concentrating on the UK ...

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