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Marks & Spencer launches World Cup clothing

Marks & Spencer is launching a range of World Cup-branded clothing. The deal with Copyright Promotions Licensing Group is the first time M&S has taken a direct product licence for a major property. ...

DIRECT BRIEFS: TK Maxx to use door-drop marketing

TK Maxx, the clothing retailer, is using door-drop marketing for the first time to boost awareness of its stores ahead of Christmas. The company has appointed The Leaflet Company to deliver 1.2 million leaflets in the UK and the Republic of Ireland in a bid to drive customers into its 100-plus ...

The Screen test - Campaign Screen's international ad picks

"A Lutti to make new friends", we experience Gallic-style unbridled humour. Set in Viking times ... . At the same time it is challenging. The intense gaze at the end of each ad questions whether the consumer ...

Boo faces collapse for the second time

from the liquidators KPMG and, at the time, the company said it intended to succeed where Boo ...

CAMPAIGN MEDIA AWARDS 2001: The Lipton Fleming Award - Best Strategic Idea by a Media Owner in Press

's high-profile sponsorship of Manchester United registered only 24 per cent. "It's time to leave ... was placing ads in Travel Metro. All three elements were branded with the campaign's slogan: "It's time ... : "It's time to leave the country" Media Agency: Booth Lockett Makin Media Planners: Adam Shoefield ...

Speedo in talks with agencies about new positioning ad drive

individual offices in each of its 120 markets. The brand has not been advertised for some time ...

ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

Christie. "For example, there is eight times more retail space per capita in the US than the UK ...

REVIEW: European Court has ruled to stop Tesco's cut-priced jeans

The European Court of Justice has ruled to stop Tesco selling cut-price jeans sourced from outside the European Economic Area. The judgment on the three-year battle by Levi Strauss was welcomed by brand owners and is likely to see a clampdown on cheap imported branded goods. - Financial Times. ...

OPINION: Rubegg off, fcuk: your ads are blloocks that just peddle smut

to draw attention to their brand names since time immemorial. Maybe nobody has done it before ...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made and desirable to have a big impact

that the biggest pitfall for potential clients is timing. Many items are manufactured in the Far East which necessitates a ten- to 12-week lead time. Other concerns are logos, which cannot ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.