America's permanent pastime - The Lowbrow Lowdown
17 Dec 2001
Imagine if you could get in for free each time your favourite band came to town. True fans of indie
Marks & Spencer is launching a range of World Cup-branded clothing. The deal with Copyright Promotions Licensing Group is the first time M&S has taken a direct product licence for a major property. ...
Imagine if you could get in for free each time your favourite band came to town. True fans of indie
-covered bucketload. In happier times it would probably have made you feel all cuddly about the brand, because it ... positioning. Finally, this is the time of year when man forgives his fellow man and lets bygones be bygones. A time for reconciliation and the hand of friendship. Yeah, reckon. RONNIE BARKER ...
to just over 20m in the year to last January, on turnover up two per cent to 436m. Financial ... . "The launch of a credit card product to drive loyalty has been on the agenda for some time, although ...
TK Maxx, the clothing retailer, is using door-drop marketing for the first time to boost awareness of its stores ahead of Christmas. The company has appointed The Leaflet Company to deliver 1.2 million leaflets in the UK and the Republic of Ireland in a bid to drive customers into its 100-plus ...
. In October, the company warned that it was going to overhaul its operations, but at the time the job losses ...
that gets slung around at this time of year and brand the entire bundle, with no reason given beyond ... to go the way of the Daily Express readership. Within these parameters, and at this time of year ...
The company is the latest in a long line of companies which have distanced themselves from their dotcom beginnings. ebookers, Europe's largest online travel company, has changed its name to ebookers plc. The reasons behind the move are financial as much as anything else. ebookers, like other dotcoms, has found ...
Financial Services and the main retail business is talking to a number of ad agency groups about marketing ... &S retail, and Bates UK, which was appointed to the firm's financial services ad account earlier ... between M&S' core retail business and the financial services division. Marketing director Alan ...
of marketers from Marks & Spencer Financial Services and the main retail business is talking to a number of ad ... handles advertising for M&S retail, and Bates UK, which was appointed to the firm's financial services ad ... between M&S' core retail business and the financial services division. Marketing director Alan ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.