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DIRECT BRIEFS: Air Miles teams up with Avis Europe

Air Miles has teamed up with Avis Europe to offer collectors Air Miles every time they rent a car with the company. The partnership will allow the loyalty scheme's members to collect Air Miles at any of Avis' 2700 locations in 112 countries. For each car rental day purchased in the UK, Europe ...

ATOC slammed by ASA over 'untrue' poster ad claims

The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement, 'Fast ...

TUI appoints chief to head ad review

of reassurance at a time when the public is clearly still worried about booking". The rethink began ...

Thomson Travel appoints chief to head
ad review for rebranded operations

with an element of reassurance at a time when the public is clearly still worried about booking ...

D'Arcy unveils debut Barbados Tourism Authority ads

background along with the voiceover: "Look at your sunset. When was the last time you sat back ...

Thomas Cook in £2m TV channel push

time when sales are still 20% down on last year. "TCTV will be a key weapon for us next year ... director, said the remaining New Year marketing budget would be spent repeating the 'It's time to leave ...

Zenith forecast shows slower market decline

markets and the continued weak showing in dotcoms, telecoms and financial services are expected to drag ...

PRIVATE VIEW: Robert Campbell is the executive creative director at Rainey Kelly Campbell Roalfe/Y&R

the internet works. One of my favourite ads for a long time. What a pity these new ads for BT don ... . PlayStation 2. These press ads feature "legends" whose time is over. They have been usurped ...

The dotcom's gone as ebookers
changes name

The company is the latest in a long line of companies which have distanced themselves from their dotcom beginnings. ebookers, Europe's largest online travel company, has changed its name to ebookers plc. The reasons behind the move are financial as much as anything else. ebookers, like other dotcoms, has found ...

MEDIA: Thomas Cook to move customer mag in-house

Magazine in Spring 1997 and retained the contract throughout three reviews . Published three times ... and for most of that time its business has been built on Thomas Cook Rail Timetables. In the 1980s ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.