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Detective marketing

01 Oct 2001 | by Stefan Engeseth

, but not life-changing or logic-leaping. And at times, you feel he's pulled together a series of his lecture ...

Customize the brand: make It more desirable and profitable

08 Aug 2001 | by T. Nilson

we have all been sent on in our time. So what's the book actually all about? Well, its basic premise ... ". Haven't we heard all this a million times? It sounds remarkably similar to one-to-one marketing ... of one-to-one marketing. Nor is much time spent discussing the fact that customisation is bound to work ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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