to remove filtersTHE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
much time indoors. 9. IKEA Developed by Leagas Delaney Paris for use as a pan-European campaign ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
and run through 12snap, Txt 4 Gold ran on 78 million packs of Dairy Milk, Crunchie, Twirl, Time Out ... Silver. 5. UIP To promote the teen spook film Long Time Dead, the agency Feref and m-wise developed ...
THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
time you hear an annoying rattle." When the tube is opened it yields a washer and a nut ...
Adam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
time when the postal operator's losses are running at £1.5m a day and as it is part way through a ...
Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
-the-line function for the first time.
Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
financial results, with sales up 2% to $2.17bn (£1.36bn) from the same period last year. In August ...
Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
is expected to start issuing points some time in the first half of next year, although it is not yet clear how ...
DIRECT: Gillette develops debut direct marketing work
19 Dec 2002 | by MARK KLEINMAN
financial results, with sales up 2% to $2.17bn (£1.36bn) from the same period last year. In August ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
that marketing spend could rise in the US next year was backed up by a consumer retail financial services company ...
Virgin Flightstore targets travel industry
18 Dec 2002 | by Claire Billings,
to clarify our service offering to them." The campaign involves two executions which will appear 24 times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
