26 Nov 2002
| by Jean-Paul Dacosta
companies can navigate through these demands while at the same time driving effective campaigns. To view ...
01 Nov 2002
| by de Chernatony, Harris, Christodoulides
measure was developed for corporate financial services brands. Churchill's (1979) paradigm was adopted. A...Ten financial services organisations provided access to their consumers. Following a postal survey ...
of information available from some of the intermediate indicators about why a brand has a particular financial ...
and reliable brand performance metric was developed for brands in different sectors of financial services. We ...
18 Oct 2002
. The posterboy bit is understandable. He looks like Jason Priestly, the actor most famous for his time ...
and by the time he was 24 he had floated on Nasdaq and Theglobe.com opened on Wall Street with the largest IPO ...
as anything else about those times -- already past tense. On the day of their IPO, Paternot thinks about ...
21 Aug 2002
| by IGD Consumer Unit
of those who snack to replace missed meals worked full-time, and almost half are under the age of 35 illustrating the impact of modern time pressures on traditional meal patterns. Do consumers wish they did ...
21 Aug 2002
| by IGD Consumer Unit
- Supplier Service Levels e.g. delivery on time - Product Sales - Depot stock levels Supply Chain ...
02 Aug 2002
| by IGD Consumer Unit
between those on the basic state pension only and those that have made additional financial savings. IGD ...
financial arrangements for their retirement. This figure is almost identical amongst future retirees ...
consumer research illustrate the extent to which this demand is biased towards older consumers. Over time ...
01 Aug 2002
| by X Dreze, P Nisol, N Vilcassim
of the promoted products. Using a rich database that contains the entire basket of goods bought over time ...
06 Jun 2002
| by Ernst Malmsten
-come-fashion-come-streetwear store. It was at the time, and still is, quite an amazing achievement. The book is written by Boo ...
it thought it could achieve and this affected everything else about the company, as all of its financial ...
really knows what they are doing. Like so much of what was going on at that time, they were, like many ...
01 Jun 2002
| by British Brands Group
. Seventy-five percent of the brand manufacturer website visits are first time visits. On the other hand ...
. Fourteen percent of consumers have visited one and the same website more than three times. Emerging ...
to visit the same website more than three times. Why do consumers visit a brand manufacturer website ...
16 May 2002
| by Jean-Marie Dru
part, with clarity and an infectious passion. But what exactly is "disruption"? There were times when ...
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