to remove filtersGillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
financial results, with sales up 2% to $2.17bn (£1.36bn) from the same period last year. In August ...
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Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
-the-line function for the first time.
Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
is expected to start issuing points some time in the first half of next year, although it is not yet clear how ...
MEDIA BRIEFS: Pearson pessimistic over advertising recovery
19 Dec 2002
Pearson, publisher of the Financial Times, remains pessimistic about the prospect of an advertising
MARKETING MIX: I'll name that brand in one
19 Dec 2002
Brothers Edouard and Andre were the company's first managers in 1889. Brand X's target audience is anyone with a vehicle. Its logo was born in 1898, and in 2000 it was voted logo of the century by an arts and advertising panel in a competition organised by the Financial Times. Important developments in the brand ...
OPINION: Irish broadcasting revolution is good example for BBC charter
19 Dec 2002 | by RAYMOND SNODDY, media editor of The Times
premises for the first time, the Irish have come up with another neat idea. This is a variant on the old ...
OPINION: Marketing Society - Marketers need Christmas spirit through the year
19 Dec 2002 | by CHRIS THOMAS, chief executive of Lowe and a member of The Marketing Society
September) and children's e-mails to Santa are already in the draft folder. It is a time of year where our...Gifts come in many forms. A simple gift is the gift of time: the difference between ... % of people in the UK avoided commercial messages in some way, at some time). And in a world of 'smart ... . So at this time of Christmas cheer, perhaps we should all be thinking about ourselves as givers ...
STOP PRESS: GSK redesigns Lucozade packaging
19 Dec 2002
GlaxoSmithKline is redesigning the packaging of its Lucozade range for the first time in seven
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
