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FINANCIAL AND CORPORATE 04: Egg - Egg

to be, they spend all the time dramatising the negative. The brand is represented by a tedious set

FINANCIAL AND CORPORATE 02: Barclays - Tale

A deep, moody and visually striking commercial featuring a magnetic performance from Samuel L Jackson. The idea was to talk about money, typically a taboo subject, and each of the scripts discusses money in an offbeat way. One focuses on paranoia with a scene from Shakespeare's Comedy of Errors, while...

FINANCIAL AND CORPORATE 03: La Buenos Aires Insurance - Series

A Gold winner at this year's One Show. Starsky and Hutch meets Thelma and Louise in this mini-road movie of an ad, which brilliantly recreates the days of 70's car chases - men roll out of cars and criminals on the run do their thing against a backdrop of 70's disco.It's a send-up though - the cops...

GROCERY, SOFT DRINKS AND HOUSEHOLD 05: Lilt - Odyssey

"The shadow of Levi's rears up again. This time, in the form of a spoof - the Lilt ladies running

RETAIL AND HOME SHOPPING 02: Ikea - Organised

Brilliant comic timing is to the fore in this simple and well-cast ad for Ikea, which scooped a

TRAVEL AND LEISURE 04: SAS - Backpacker

, in a cruel twist of fate, she is accused of the crime herself.Time to make a run for it and book

KOOKY 01: MTV - Slip

the rules and having fun. At the same time it demonstrates a brilliant use of music. Its refrain is so

KOOKY 04: Musco Olives - Work, Orphanage

by the Directors' Guild of America. It was the first time that Kerstetter had received the award but if he

AUTOMOTIVE 03: BMW - Ticker, Beat the Devil, Hostage

series. This time, there are three films, all shot by acclaimed Hollywood directors. The first, 'Hostage

FEATURE: Profiles and craft reports of the year

happen in a very short time and people recognise it as true and honest." One of the biggest challenges ...

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