to remove filtersADWATCH: Imperial Leather targets women with dream sequence ad
19 Dec 2002 | by JANE BAINBRIDGE
targeting women as 'treat' bathers was identified. It is the first time Imperial Leather has launched a ...
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Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
financial results, with sales up 2% to $2.17bn (£1.36bn) from the same period last year. In August ...
Unilever brands to carry revamped corporate ID
18 Dec 2002 | by Ravi Chandiramani,
, Lipton Tea and Hellmann's mayonnaise. In addition, the company will for the first time promote ... definitive results for some time." If you have an opinion on this or any other issue raised on Brand ...
Analysis: A tough time ahead for tobacco company PROs
13 Dec 2002 | by Andy Allen
PROs hoping the incipient ban on tobacco advertising will lead to a boom in brand-based cigarette PR are going to be disappointed. But manufacturers can still work to maintain their corporate presence in the public eye, says Andy Allen
Optimedia moves chunk of outdoor spend to Meridian
13 Dec 2002 | by IAN DARBY
. The move of clients over to Meridian will be conducted on a gradual basis. There are financial benefits ...
Ad recession forces Martin Smith's shop to shut after a year
13 Dec 2002 | by JOHN TYLEE
there's ever been a time when there has been so little cause for optimism in the business." Smith set ...
Blair tried to extend tobacco ads to please F1 bosses
09 Dec 2002 | by Jennifer Whitehead,
and the prospect of having to find non-tobacco sponsors for teams before July 21 2005 at a time when teams ...
WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
Or are they essential to help steer their clients through the bad times? Lucy Aitken investigates....in Campaign's Turkey of the Week slot. But the time agencies often take to produce their beautifully crafted ... the account for the rival low-cost airline bmi baby earlier this year, believes it's high time they tried a ... agency, WCRS. But at a time when budgets are tight, advertising can quickly start to look like a cost ...
Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
, focuses on supplements in national newspapers including The Sunday Times, The Observer Magazine ...
Danone hands consumer UK remit to Cohn & Wolfe
06 Dec 2002
C W won a month-long, three-way pitch for the business, which is the first time Danone has brought in retained external consumer UK PR assistance for any of the four products in the remit. These are Activia, Actimel, Gervais and Shape. C W will also handle overall profile-raising work on the main Danone brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
