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Drooling dogs to target trendsetters for Sony Ericsson

weeks and will see packs of dogs in major cities walked several times a day. Kerry Matheson, marketing ...

HEALTHCARE PR: A day in healthcare PR

to a re-organisation of his role and work environment. While spending about 50 per cent of his time ... of the team. But today will be the first time that they have all got together. At AstraZeneca's Luton office ... that people keep enough time free to work through these skill sets. 2pm The operational planning marketing ...

Bartle Bogle Hegarty makes Timex shortlist

before the end of the year. Fallon's duties officially come to an end on December 31. At the time Timex ...

HP raises profile with $400m global ad campaign

in today's issue of the Wall Street Journal and New York Times. The brand campaign introduces the tag ...

CAMPAIGNS: condomi fun strategy has dual purpose - E-PR

attracted broadcast and press coverage, and the site was mentioned by The Sunday Times, The Guardian ...

Former journalist to join LA Fitness as comms chief

. The company currently uses two PR agencies: Bell Pottinger Financial on a City and corporate PR remit ...

INTERNATIONAL: Roche opts for integrated brand message

expected the new arrangement to save money and time. 'We will eliminate duplicate hours to brief ...

CAMPAIGNS: Specsavers combats ref abuse issue - Sports/Consumer PR

the front page of The Independent, The Daily Telegraph, The Times, the Welsh Mirror, the Daily Express, BBC ...

Timex ends 16-year relationship with Fallon Worldwide

to an end on December 31. During its time on the campaign, Fallon has created a string of campaigns ...

HEALTHCARE PR: Global preference

takes for R D. And as the landmark HIV/Aids court case in Pretoria in 2001 proved, financial concerns ... to pay ten or 20 times more for anti-retrovirals than the government of Uganda, for example,' he adds ... of the great work it does, rather than defending its position with financial arguments, promotes a far more ...

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