to remove filtersThe Brand Council case studies: Alexander McQueen
16 Dec 2002
spent most of his time at his all-boys school designing dresses for women. At 16 he began carving out a ...
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Ducati ties with Fila for clothing debut
19 Dec 2002 | by MARK KLEINMAN
The companies are joining forces to take the Ducati brand onto the high street for the first time through two fashion collections. Launching next spring, the first will be based on Ducati's Superbike team apparel and target fashion-conscious younger consumers. The second range will be based on clothing worn ...
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
Which means I can pretty much say what I like. So ... er ... bumhole! Of course, such licence means less at Christmas than at any other time. Criticising seasonal retail commercials has much the same skill/daring ratio as shooting cows. They just sort of stand there year after year, swathed ...
CLOSE-UP: LIVE ISSUE/BURBERRY - The once-dowdy brand is determined to maintain its cachet, Jenny Watts writes
29 Nov 2002 | by JENNY WATTS
first-half financial results for the six months to 30 September. Sales rose more than 16 per cent ...
CDD pushes Sekonda XS range in run-up to Christmas
29 Nov 2002
launch follows the revamp of Time Products, the owner of Sekonda, which underwent a management buyout ...
PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB
29 Nov 2002
. And in these straitened times the pressure to say "yes" is enormous. Which might explain the London Pride posters. They ... licence we've had the same stars reading the same lines in the cosy but supercilious tone. This time ... will disagree. (It's also the first ad I've seen for some time that would actually benefit from an extra ten ...
NEWS BRIEFS: Sun extends brand into lingerie
21 Nov 2002
The Sun has extended its brand into lingerie for the first time. It has joined forces with designer
MEDIA: Levi's store runs radio campaign with Kiss FM
21 Nov 2002 | by POPPY BRECH
The deal comprises a drive time promotion called Go Get It, in which Kiss drive time presenter Robin Banks recruits contestants to travel to the store to find a Kiss DJ's very own pair of Levi's Red Tab jeans, which have been hidden in-store. Kiss listeners are also being encouraged to visit ...
Boots plans Mini-Mode kids clothes
21 Nov 2002 | by MARK KLEINMAN
turbulent time for Boots. Earlier this month, group chief executive Steve Russell announced he ...
Bartle Bogle Hegarty makes Timex shortlist
19 Nov 2002 | by Staff,
before the end of the year. Fallon's duties officially come to an end on December 31. At the time Timex ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
