to remove filtersTHE BOOK OF LISTS: The 10 best radio shows
20 Dec 2002
. Then, in January, Virgin recruited him to fill its drive-time slot. A mere 23 days later, he ...
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THE BOOK OF LISTS: The 10 best UK TV commercials
20 Dec 2002
1. LEVI'S ENGINEERED JEANS A jaw-dropper of a commercial, fit to rank with the Guinness "surfers" among the all-time greats. Simmers with tension from the start and quickly builds ... to be home in time to watch his favourite TV show. No corporate flummery either. Just a dramatic ...
Adam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
time when the postal operator's losses are running at £1.5m a day and as it is part way through a ...
BBC promotes FA Cup third-round coverage
19 Dec 2002
time again. The FA Cup: great drama from the BBC'. TV spots break on December 21 and run until January
MEDIA BRIEFS: BRMB International says Freeview has lot of catching up to do
19 Dec 2002
, with seven out of ten subscribing to Sky Digital and 23% to digital cable. At the time only 6% of digital
Camelot to tie with MSN for dedicated channel
19 Dec 2002 | by MARK KLEINMAN
The partnership will launch in February and underlines Camelot's determination to develop a robust new media strategy as a key driver of future revenue as sales of tickets for the main Lotto draw continue to decline. It is the first time MSN has created a dedicated channel for an advertiser ...
MEDIA: Kellogg backs Capital with Corn Flakes deal
19 Dec 2002 | by POPPY BRECH
The year-long tie-up marks the first time the breakfast show has been sponsored. The deal includes sponsorship of the Century Network breakfast show and will see Kellogg-branded trails and promotions feature in other shows across both networks. Kellogg's UK marketing director Michael Allen said: "The sponsorship ...
BBC World gets rival CNBC busted for misleading ads
18 Dec 2002 | by Jennifer Whitehead,
LONDON - A spat has broken out between BBC World and CNBC over which financial news service has...BBC World has complained to the advertising watchdog about a magazine advertisement for CNBC that claimed: "Get in front of Europe's wealthiest, with the channel that's way out in front". The ad went on to claim CNBC was "Europe's No. 1 financial and business news channel". It showed three bar graphs ...
THE BOOK OF LISTS: The 10 Best Radio Ads
17 Dec 2002
are delivered at the same time. The resulting confusion highlights just how difficult and dangerous combining ... (Both at same time): You're four times more likely to have a road accident when on a mobile phone. It's hard to concentrate on two things at the same time. Vo (Both at same time): You're four ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
