to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
is expected to start issuing points some time in the first half of next year, although it is not yet clear how ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
and run through 12snap, Txt 4 Gold ran on 78 million packs of Dairy Milk, Crunchie, Twirl, Time Out ... Silver. 5. UIP To promote the teen spook film Long Time Dead, the agency Feref and m-wise developed ...
T-Mobile seeks top marketer as Richardson exits
19 Dec 2002 | by RAVI CHANDIRAMANI
by Saatchi Saatchi was not ready in time. ...
Vodafone backs Nectar two years after axing rival
19 Dec 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN
12). Vodafone is expected to start issuing points some time in the first half of next year ...
THE BOOK OF LISTS: The 10 Best gadgets
17 Dec 2002
like an angle-poise lamp with a silver flat screen attached to it, is as good a financial bargain ...
REVIEW: Orange delays roll-out of third generation network
13 Dec 2002
with a commercial 3G launch in 2004. - Financial Times.
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
Which means I can pretty much say what I like. So ... er ... bumhole! Of course, such licence means less at Christmas than at any other time. Criticising seasonal retail commercials has much the same skill/daring ratio as shooting cows. They just sort of stand there year after year, swathed ...
DIRECT BRIEFS: Oftel to publish document on telephone numbering plan
12 Dec 2002
marketing numbers is crucial. For the first time, the regulator may determine charges for the allocation
Sony Ericsson launches unconventional campaign
12 Dec 2002
image and a range of images playing on the 'drool' theme. The dogs will be walked several times a day
T-Mobile forced to pull Nokia 7210 'picture' handset
12 Dec 2002 | by RAVI CHANDIRAMANI
The timing of the withdrawal comes as an embarrassing blow to the UK's third-largest mobile network, which has put picture messaging at the heart of its TV advertising. Like the industry in general, it views Christmas as the biggest opportunity to promote the so-called multimedia messaging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
