to remove filtersVirgin Flightstore targets travel industry
18 Dec 2002 | by Claire Billings,
to clarify our service offering to them." The campaign involves two executions which will appear 24 times ...
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Troubled United Airlines selects Mediaedge:CIA
19 Dec 2002
, with the Chapter 11 proceedings allowing it time to restructure. The airline last week mailed customers, travel ...
Center Parcs saves £1m in DM costs
17 Dec 2002
. At the same time, Center Parcs said the number of bookings for accommodation and accompanying leisure ... -commerce at Center Parcs, said: "Time to market is crucial to the success of our marketing campaigns. What makes ...
Mediaedge:cia launches branding campaign for Kuoni
13 Dec 2002 | by Jennifer Whitehead,
The Mediaedge:cia branding campaign will see Kuoni exploiting 96-sheet and 48-sheet poster sites for the first time. Creative for the campaign, which shows some of the exotic destinations the travel company serves, was handled in-house and by Oliver & Graimes. London and the South East are a core focus ...
TBWA develops new posters for Thomas Cook ad campaign
13 Dec 2002
Thomas Cook, which builds on the long-running campaign theme: "It's time to leave the country."...'s time to leave the country." "Our posters provide humorous, tongue-in-cheek reasons to get away from ... and February leave people thinking about foreign escapes more than any other time of the year." As part ... to the beginning of British Summer Time. The ads were art directed by Brian Campbell and written by Ben Priest ...
Optimedia moves chunk of outdoor spend to Meridian
13 Dec 2002 | by IAN DARBY
. The move of clients over to Meridian will be conducted on a gradual basis. There are financial benefits ...
Connex to boost image with voucher offer
12 Dec 2002 | by Mark Kleinman,
it admits the letter 'is no substitute for making the trains run on time'. Somerville's appointment ... network revenue at off-peak times. She previously held the top marketing positions at Cable & Wireless ...
DIRECT: Connex to boost image with voucher offer
12 Dec 2002 | by MARK KLEINMAN
it admits the letter 'is no substitute for making the trains run on time'. Somerville's appointment ... network revenue at off-peak times. She previously held the top marketing positions at Cable Wireless ...
United Airlines to send out mailing as reassurance
12 Dec 2002
The company is mailing customers, travel agents and its 2000 UK staff to tell them that it is adopting a 'business-as-usual' approach while Chapter 11 proceedings are under way. The process will allow United time to restructure. The airline's loyalty programme, Mileage Plus, has about 40 million members ...
Media review in doubt as United files for Chapter 11
09 Dec 2002 | by Staff,
to cope with debt. United blames its financial problems on the effects of September 11, the downturn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
