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DATA 2002: Update on the data protection act & new legislation

26 Nov 2002 | by Jean-Paul Dacosta

companies can navigate through these demands while at the same time driving effective campaigns. To view ...

Developing a brand performance measure

01 Nov 2002 | by de Chernatony, Harris, Christodoulides

measure was developed for corporate financial services brands. Churchill's (1979) paradigm was adopted. A...Ten financial services organisations provided access to their consumers. Following a postal survey ... of information available from some of the intermediate indicators about why a brand has a particular financial ... and reliable brand performance metric was developed for brands in different sectors of financial services. We ...

Customer retention is not enough

01 Apr 2002 | by Stephanie Coyles and Timothy C. Gokey

have as much as ten times more value than concentrating on defections alone. For free access ...

Connecting Firm-level learning with performance

14 Jan 2002 | by T Ambler, C Styles

by these constructs not being subject to conventional arithmetic. The key to this proves to be running time ...

Competitor targeting: a strategic approach to winning the battle for market share

11 Jan 2002 | by Ian Gordon

I came away with a feeling that relationship marketing was in danger of becoming too politically correct and losing the financial imperative. People forget that companies adopt strategies to create more ... in these litigious times or, to the more cynical, it's a great marketing ploy. However, it also raises the question ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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