31 Jan 2002
| by Claire Billings,
rise from 10.7m to 12.3m while its audience share increased to 15.2% from 13.6% last time ...
a decline in the station's total weekly reach to 3.2m from 3.4m last time. Virgin's audience share ...
.7% last time. Its public service rival, BBC Radio 3, retained its weekly reach of 1.98m with an audience ...
31 Jan 2002
| by Claire Billings,
Julian Lennon, son of John, has recorded the track for the ad and permission was given by pop icon Michael Jackson, who owns the publishing rights to 250 Beatles songs.
This is the third time a Beatles song has been used in an ad, much to the distress of surviving Beatles Sir Paul McCartney ...
31 Jan 2002
| by Staff,
The show is scheduled to be shown on CCTV, the Chinese state television service that reaches an audience of around 600m. It will begin in March.
It is unclear what kind of deal the BBC has signed with CCTV and how much it will earn.
The Financial Times reports that the show will be known ...
31 Jan 2002
The Times is to relaunch on February 11 with two revamped
broadsheet sections. The main news section will contain more home and
international news pages, editorials, letters to the editor and a
weather service. The second section will provide extra business and
sport pages. A TV and radio campaign ...
31 Jan 2002
MegaStar, the former interactive version of the Daily Star, is to
axe its tabloid red branding as part of a relaunch undertaken by new
owner sports.com.
Sports.com has appointed digital design and marketing agencies Billco
and Tribal DDB to overhaul the lads' news, gossip and sport site,...
31 Jan 2002
| by RAYMOND SNODDY, media editor of The Times
full-time with families to see what use they make of technology, and
Completely Barking Dog Group ...
31 Jan 2002
| by MARK KLEINMAN
, is designed
to help charitable institutions plan their medium- and long-term
financial futures ...
.
A shortlist will be announced in the next couple of weeks, with a
decision expected some time next ...
31 Jan 2002
| by MARK KLEINMAN
could see all three brands
consolidated into one agency for the first time.
Centrica has ...
.
"We feel that now is the time to proceed, because of our changing needs,
to see what is available ...
creative account is held by TBWA/London. A campaign to relaunch Goldfish
and raise awareness of financial ...
31 Jan 2002
| by MARK MASON, Joint managing director, Mason Zimbler
and it quickly
became the symbol of financial success to be flashed conveniently at
every opportunity, giving ...
. This was an image
reinforced time and time again by successive brand advertising
campaigns.
The original ...
31 Jan 2002
Jo Cardwell has been promoted to head of marketing at the Wesleyan
Assurance society, the Birmingham financial services provider. Cardwell
has worked at the society's headquarters for four years. She has
previously marketing manager and in her new role reports to interim
managing director ...