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Unilever reviews £88m French media account

PARIS - Unilever is reviewing its £88.2m French media account for the first time in 15 years...-Dutch consumer products giant the benefit of fixed airtime prices at a time when the market is relatively soft ...

Deutsch lined up to take wider Interpublic role

with the New York Times, Deutsch says that he thinks he's an "important part" of where Interpublic is going ... television, where he has appeared as both a guest and a stand-in on the financial news programme 'Kudlow ...

ITV advertisers may pull budgets as audiences fall

time. ITV has upped its programming budget by £25m to £825m as it seeks to combat the fall ...

Daily Mail to remain a family-owned newspaper

Speaking in The Times, DMGT chairman Lord Rothermere said the family has no intention of changing the company's controversial share structure, which gives the Rothermeres control of the voting rights. "Why ... Independent, which sells 309,493. Irish media insiders believe it is only a matter of time before DMGT ...

ITV approaches former Channel 4 boss Michael Jackson

, as well as making Channel 4 financially successful. However, Grade quickly dismissed speculation ...

Paris Match could be set for London

, with the seriousness of Time magazine. As well as being the first publication to carry pictures of Sarah Ferguson ...

Piers Morgan linked to Daily Mirror buyout bid

UK newspaper several times in the past. If reports of the Morgan bid are true, it is likely ...

Superbrands case studies: Smirnoff

. Smirnoff is now the largest premium international vodka brand in the world, selling more than three times ... scale. By the time Smirnov died in 1898, his company employed over 1,500 people, produced over 4 ... available for a long time but until recently were confined to specialist outlets and aimed at very small ...

Generating buzz about brands

in one country but across borders at the same time. Global brands should seek equality and relevance ...

Guardian appoints CHJM to £4m account

at the end of last year as Brann and then it merged with EHS, and it took time for them to work out how ...

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