TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
in lots of different events and we want to bring these together cohesively for the first time ...
, but we're also the UK's biggest bureau de change provider, we have a new financial services joint venture ...
in lots of different events and we want to bring these together cohesively for the first time ...
's amazing anyone has any time to do any work. So if you do find yourself in a compromising position over ...
. Surely it's time to lay to rest such outdated and unprofitable notions. ...
. Knowing that they would all read the Financial Times, the agency bought first editions of the paper at 4am ... and the company is anticipating another 25m. But HTW is no mere financial and business-to-business shop. Its ... for self-promotion. The range of categories reflects the agency's diverse expertise: financial services ...
Swedish furniture retailer IKEA is taking its brand into cinemas for the first time as part of a...with Oscar-winning films that are being screened at the time. Media has been handled by MediaCom. ...
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major
have been around for a decade, but this time the answers may have changed, because the entire ... Royal Charter came in, there were no digital homes. But by the time the January sales are over, the total will have passed the 50% mark for the first time. The 24 questions amount to a very stiff ...
of Haribo', although, for the first time since the brand launched in the UK, it is dropping the animated
a dip in income, but the agency has since come back in strength, growing by 25% in its financial ... for Unilever, Marks Spencer and others. And twice as much business is being planned for 2004 as this time ... highly targeted names and addresses were collected for the brand's direct marketing activity, four times ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.