18 Dec 2003
the industry has hit the bottom of the recession.
But as agencies crawl out of the bad times, there is a ...
involved in the process," says Alex Young, head of PR at the AAR. "This can extend the time it takes ...
have changed in that time," he says.
Retainer fees have taken a hit since the middle of last year ...
18 Dec 2003
in the marketplace. The group's traditional client base comprises the public sector, financial services and charity ...
created a need for any new products, emphasising Littlewoods' easy payment methods and fast delivery times ...
and resolving in excess of 80% of queries at the time of the call.
Recently, it added a seasonal promotional ...
18 Dec 2003
| by Gail Kemp
. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ...
they change their friends. Significantly, this is the first time in many years that not one McDonald ...
-distance runners were the advertising hit of 2003, giving 118 118 more than 80% awareness by the time 192 ...
18 Dec 2003
had an outstanding year, maintaining its creative profile, as well as being financially bolstered ...
, with which it won top radio campaign of the year at the Radio Academy Awards; VSO and the Times Educational ...
International (The Times and Sunday Times), a chunk of Heinz work, Lever Faberge's Sure and Timberland. Liquid ...
18 Dec 2003
of course.
It is a classic stitch-in-time situation. Paying attention to creating a design with defendable characteristics before a brand has even launched, can save its owners a lot of hassle, time and, crucially, market ...
option on the list, a procedure that could be slow and financially onerous? Or do you risk ending up ...
18 Dec 2003
| by Mark Kleinman
, but we're also the UK's biggest bureau de change provider, we have a new financial services joint venture ...
18 Dec 2003
| by Jane Bainbridge, Deputy editor
featured genuine staff, most notably Howard Brown. It personalised the cold world of financial services ...
18 Dec 2003
. Volkswagen and Oxfam extended their existing business, and it has won seven contracts in the financial ...
18 Dec 2003
| by Rhona Tridgell, Business director, ZenithOptimedia
.
The Times is wise to follow suit and we wait with interest to see how and if the Telegraph and Guardian ...
18 Dec 2003
| by Paul Hillary, Director, Red Echo Design
charity collections, this really stands out.
It has visual impact, an elegant synergy with the time ...