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AGENCY 2003: PR Agency of the Year - Best of the rest

the industry has hit the bottom of the recession. But as agencies crawl out of the bad times, there is a ... involved in the process," says Alex Young, head of PR at the AAR. "This can extend the time it takes ... have changed in that time," he says. Retainer fees have taken a hit since the middle of last year ...

AGENCY 2003: Telemarketing Agency of the Year - MM Group

in the marketplace. The group's traditional client base comprises the public sector, financial services and charity ... created a need for any new products, emphasising Littlewoods' easy payment methods and fast delivery times ... and resolving in excess of 80% of queries at the time of the call. Recently, it added a seasonal promotional ...

ADWATCH STARS OF 2003

. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... they change their friends. Significantly, this is the first time in many years that not one McDonald ... -distance runners were the advertising hit of 2003, giving 118 118 more than 80% awareness by the time 192 ...

AGENCY 2003: Below The Line Agency of the Year - Best of the rest

had an outstanding year, maintaining its creative profile, as well as being financially bolstered ... , with which it won top radio campaign of the year at the Radio Academy Awards; VSO and the Times Educational ... International (The Times and Sunday Times), a chunk of Heinz work, Lever Faberge's Sure and Timberland. Liquid ...

Brand defence - effective protection

of course. It is a classic stitch-in-time situation. Paying attention to creating a design with defendable characteristics before a brand has even launched, can save its owners a lot of hassle, time and, crucially, market ... option on the list, a procedure that could be slow and financially onerous? Or do you risk ending up ...

Post Office set for ad boycott of MoS

, but we're also the UK's biggest bureau de change provider, we have a new financial services joint venture ...

EDITORIAL: Ads must not only be memorable but also true to reality

featured genuine staff, most notably Howard Brown. It personalised the cold world of financial services ...

AGENCY 2003: Telemarketing Agency of the Year - Best of the rest

. Volkswagen and Oxfam extended their existing business, and it has won seven contracts in the financial ...

MEDIA CHOICE: Tabloid broadsheets

. The Times is wise to follow suit and we wait with interest to see how and if the Telegraph and Guardian ...

BRANDING: Design choice - The Children's Society

charity collections, this really stands out. It has visual impact, an elegant synergy with the time ...

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