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MEDIA BRIEF: Vodafone users receive stories

FINANCIAL TIMES: Business stories from FT.com will be provided to Vodafone mobile phone users

TECHNOLOGY: Mobile Evolution

to date. The Financial Times, for example, ran two stories on Orange's MMS service. One FT piece described ... Rescue Service training day and witness first-hand how photo-messaging could buy critical time ...

Profile: William Ostrom, The Number

staff were being paid to limit the time they spent on calls and were consequently making mistakes ...

Analysis: End of 192 escalates PR battle for market share

For the first time, the public has a choice over whom to call for directory enquiry services. These services, all carrying the prefix 118, offer PROs a gilt-edged invitation to help clients capitalise on a deregulated market. Yet, while most consumers appear to be aware of the change, recent surveys suggest ...

CAMPAIGNS: Telewest PR launches its 2Mb service - Consumer PR

times faster than BT, AOL and Freeserve. To make the benefits clear and encourage customers to upgrade ... , as well as in The Times, the Daily Mirror, and The Guardian. The event at the dog stadium and the photo ...

INTERNATIONAL: O2 Ireland completes its comms overhaul

O2 Ireland communications director Edel O'Leary has hired four agencies: Drury Communications, Fleishman-Hillard Saunders, Slattery Communications and Simpson Financial and Technology Public Relations. O'Leary said the agencies would share an annual external PR spend of around 350,000, adding ...

CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

by the Wall Street Journal, The Sunday Times and even the US show 60 Minutes, sparking debate as to whether a ... , The Sunday Times and the Wall Street Journal Europe. There was additional coverage throughout the regional ...

PROFILE: Glenn Manoff, O2 - Manoff ready to pen a new chapter for O2

With mobile services firm O2 celebrating its first birthday this week, this is just the right time ... spent time in England as a student in Manchester. After spells in various jobs (including non ... for comment.' But will he and his team have time to field such calls? Having only joined O2 in the newly ...

O2 set to pitch corp PR and review Midnight

Mobile services firm O2 is to stage a pitch to bring in corporate PR support for the first time.

CAMPAIGNS: Bad press for 3's focus on special date - Consumer PR

in The Daily Telegraph, The Financial Times, Daily Mirror, The Independent, The Guardian, on BBC, ITV and Sky ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.