Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major
. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... they change their friends. Significantly, this is the first time in many years that not one McDonald ... -distance runners were the advertising hit of 2003, giving 118 118 more than 80% awareness by the time 192 ...
MindShare has held the account since the agency was created in 1998 out of the merger of the media operations of Ogilvy & Mather and J Walter Thompson. The account had previously been with O&M's media department since the 1960s. A spokesman for the financial services giant in the US told the Wall Street ...
LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues...The financial services group's customer database was rebuilt a year ago by WWAV-owned marketing services firm Identex. The records have been segmented and profiled to provide behavioural and geo ... . The information will allow the financial services giant to cross-sell its home and car products to customers ...
Aldridge follows a successful year for the team, during which time they won a series of gongs at the DMA ...
had a respectable year. It filled the financial client hole in its books when it wrested Abbey from ...
the effect of making people watch more ads. At the same time, it expects advertisers to be encouraged ...
During that time, agencies made an average of 35 redundancies, representing 6 per cent of their workforces. The average cost of each job loss was 30,000, bringing the total redundancy bill for the UK's largest shops to more than 28 million. The redundancy settlements have come during a period ...
During that time, agencies made an average of 35 redundancies, representing 6 per cent of their workforces. The average cost of each job loss was 30,000, bringing the total redundancy bill for the UK's largest shops to more than 28 million. The redundancy settlements have come during a period ...
the year as the DMA Grand Prix winner. This was the third time it had won the top prize in 12 years, a feat no other agency has achieved. This year, Craik Jones was nominated a further nine times for seven different ... spending time in the garden - drinking instead of digging. The agency sent this audience a series of green ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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