to remove filtersMr Kipling pulls exceedingly offensive ad from television
18 Dec 2003 | by Gordon MacMillan,
that so many families enjoy at this time of year. It has received a great deal of support. We acknowledge ...
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Boots in controversial tie-up for Atkins range UK launch
19 Dec 2003 | by Gordon MacMillan,
-selling book 'The Diet Revolution'. In the UK, the food range will go on sale on January 5 in time ...
Haribo launches marketing campaign
18 Dec 2003
of Haribo', although, for the first time since the brand launched in the UK, it is dropping the animated
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... they change their friends. Significantly, this is the first time in many years that not one McDonald ... -distance runners were the advertising hit of 2003, giving 118 118 more than 80% awareness by the time 192 ...
Weetabix moves £15m work out of PHD into Allmond
18 Dec 2003
by Hicks, Muse, Tate Furst in November. At the time, Weetabix had said the takeover would not affect ...
OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience
18 Dec 2003 | by Alastair Ray
is that premieres will attract audiences of 500,000. Richards says the end of the year is a good time because ... , outdoor suits because it hits people at a time when they might want music." The second part ... in the execution fitted perfectly with the time of year." ...
OPINION: How Coke moulded our view of Santa Claus to fuel winter sales
18 Dec 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
time the creative and ensuing seasonal sales had been disappointing. The voice on the other end ...
Hint at anal sex sees Britvic's Red Devil posters banned
17 Dec 2003 | by Staff,
targeting 16- to 24-year olds. It is the second time Red Devil has run into trouble. In 2000, it ran a ...
Bacardi pulls Vinnie Jones television ad after conviction
16 Dec 2003 | by Staff,
of the conviction could hit him much harder financially and rule him out of consideration for any future lucrative ...
Guinness uses magic mailer for Christmas drive
12 Dec 2003 | by Claire Billings,
, which he will no doubt want to share with his friends -- at the same time as treating them to a drop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
