Swedish furniture retailer IKEA is taking its brand into cinemas for the first time as part of a...with Oscar-winning films that are being screened at the time. Media has been handled by MediaCom. ...
. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... they change their friends. Significantly, this is the first time in many years that not one McDonald ... -distance runners were the advertising hit of 2003, giving 118 118 more than 80% awareness by the time 192 ...
Sales of free digital service Freeview are running at an all-time high of 100,000 a week in the approach to Christmas, according to the BBC. This compares with peak sales of 55,000 a week last year. The BBC claims that the growth of Freeview, alongside that of satellite and cable, means more than half ...
save the business for his JWT subsidiary by offering an irresistible financial deal allied to WPP's co ... . The appointment of the one-time Asda marketing director ensured that Publicis, with which he had previously worked ...
unveil a television and radio campaign for the luxury retailer in time for the January sales. Its new ...
launched a poster and press campaign using a pair of first-time models to promote the opening of Harvey ...
't feel so guilty next time I plunge into a Big Mac at midnight. But the ad also makes me feel suspicious ... of everything McDonald's, that always made it all taste so damn good? And one final thought: In the time it ...
and radio campaign for the luxury retailer in time for the January sales. Its new creative approach ...
The appointments are likely to signal a less traditional approach to marketing for the high-street retailer, which is modernising its business in the face of competition from supermarkets. Although Boots The Chemist's sales were up by 3.6% in the six months to September 30, the company has struggled for some time ...
and beauty and snacks. According to Bleakley, together with the channel's policy of reducing ad time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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