. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... they change their friends. Significantly, this is the first time in many years that not one McDonald ... -distance runners were the advertising hit of 2003, giving 118 118 more than 80% awareness by the time 192 ...
the use of Chocollect credits. The credits accrued each time a user entered and were redeemable for a ... consumers the ultimate carrot - a chance to appear in a new PlayStation game - by getting the fastest time ... to include digital channels as voting mechanisms, it was only a matter of time until one of the parties ...
but the quirkiness of the moustachioed runners left viewers wondering what was next. It was the first time ...
Top advertisers nominate the most significant development for their business of the past year and offer their predictions for the year ahead.
TBWA\London before the review. Axa's advertising has been hard to spot for some time. Leo Burnett has asked us to credit it with 52 million for its Wella win, perfectly timed to land the agency in the top ...
featuring superheroes as saviours, and TV ads with three dancers in foam outfits. At the time of publication ...
in real-time, without the need to download as they have to at present.
network structures have become frozen in time. Tim Lindsay, soon to step down as the Lowe Worldwide ... closures." It's a far cry from the time when clients needed a comprehensive range of services, which ... , the editor of Marketing Services Financial Intelligence. He says: "I've yet to see evidence that clients ...
Action Energy - these ads should appeal to our financial director. Two press ads that inform us that 30 per cent of energy is haemorrhaging out of our offices. Each ad looks like a scene from a Hammer Horror movie: in fact, they don't look nearly as good as that and without making everyone feel too ...
A recent survey showed The Number 118 118's prompted awareness had risen to 82 per cent. This compares with 45 per cent and 42 per cent for its phone directory rivals BT (118 500) and Conduit (118 88 88), respectively. The campaign by Naked and The Number was as much about timing as it was about ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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