Turner Broadcasting promotes Davies to senior role
31 Jan 2003 | by Staff,
and interactive advertising deals between CNN and a number of international corporations including UBS Financial ...
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NY Times ups global presence with supplement launch
31 Jan 2003 | by Staff,
NEW YORK - The New York Times has upped its global presence with its fourth weekly news supplement.... It will be in English, and feature the layout and typography of the New York Times. The New York Times publishes ... demand for it, and we can't think of a better partner than The New York Times, one of the best newspapers in the world." The New York Times Company has been embroiled in an acrimonious buyout of the global newspaper ...
Cordiant shares rise on Stapleton appointment
31 Jan 2003 | by Jennifer Whitehead,
, PepsiCo and the one-time head of United Biscuits' European snack foods division, as well as doing a ...
ITV shown up as the home of the repeat
31 Jan 2003 | by Staff,
ITV, which is fighting against falling levels of advertising share, pointed to the BBC's decision to broadcast its soap 'EastEnders' four times a week as a particular problem. The figures were revealed ... shown on the channel rose to 21.7% from 17.3% last time. ITV also said that 'News At Ten', which ...
New resolution for a year of living dangerously
31 Jan 2003
confidence and business caution, this could now be a time of opportunity, but in a Europe faced ... return on investment. It should be the time of direct marketing. The statistics lend some support ... increase return on investment. 3. Build a real-time feedback loop connecting your top decision ...
Field Marketing: Turning Tactical
31 Jan 2003
of agencies that are part of marketing conglomerates claim this is a unique selling point in tougher times ... mobile phone experience as any full-time company rep," Noakes says. "All they need is product knowledge ... for leveraging their parental connections in tougher times. Momentum, a subsidiary of McCann-Erickson, grew ...
MEDIA BRIEFS: Financial Times appoints correspondent
31 Jan 2003
FINANCIAL TIMES: Tobias Buck has been appointed Brussels correspondent of The Financial Times. He
INTERNATIONAL BRIEFS: Spain's most reputable
31 Jan 2003
to the World's Most Respected Companies Survey 2002, published by PricewaterhouseCoopers and The Financial
MEDIA BRIEFS: Editor to join Financial Sunday Express
31 Jan 2003
FINANCIAL SUNDAY EXPRESS: Megan Davies, City editor of the Press Association, is to join
MEDIA: Time hires Gumbel for European focus
31 Jan 2003
Weekly news magazine TIME is boosting its coverage of European business with the appointment...reports to editor Eric Pooley, who took over the 600,000-circulation TIME Europe, Middle East and Africa ... writer from TIME in the US. She will cover breaking news plus stories on crime, justice and religion. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
