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Direct News: Personalisation key to response

calls from companies to which they had given permission. Not surprisingly, mailings from financial ...

Direct choice: American Express

again. As I read through it, I felt that, for the first time in a long time, I was being spoken ... time, that there are women out there who have their own, hard-earned money to spend and like to indulge themselves - if only they could find the time. When brands target women, the tendency is to treat us ...

Email marketing improves according to DoubleClick

slightly, dropping to 84.9% from 85.2% last time. DoubleClick also compared the EMEA with the US ...

Diageo gets into the Spirit with TMW mailer campaign

Perkins, account director at TMW, said: "Christmas is a busy time for people's doormats, but this campaign ...

Marketers should leave inaccurate data in the past

Perhaps the end of the year is a pertinent time for companies to make a New Year's resolution.... To me it's incredible, given the amount of time and money invested in something like direct mail ... change, many companies see this as a costly and time-wasting exercise. The price they pay ... benefit to the organisation. Perhaps the end of the year is a pertinent time for companies to make a ...

Cello acquires Navigator Response in £4.6m deal

deferred consideration of up to £1m in loan notes and new ordinary shares, dependent on the financial ...

Proximity London boosts digital with director hires

and Lexus accounts. Her experience also includes time spent as head of digital production at Bartle Bogle ...

Partners Andrews Aldridge named agency of the year

At a time when direct marketing consultancies are being snapped up by marketing services groups, it is unusual to see an agency release itself from the shackles of a network. Given the upheaval that goes hand-in-hand with such a process, Partners Andrews Aldridge could have been forgiven for not performing as strongly ...

Direct marketing: Big and beautiful

.' It is especially hard in the financial services sector, where mailings have to include legal notices and there is the extra hurdle of the Financial Services Authority (FSA). 'The level of intervention is breathtaking,' says Lucian Camp, chairman of cchm:ping, which specialises in financial services marketing. 'Successful ...

Agency of the Year: Direct Agency of the Year - Best of the rest

Ingall Stretton has dubbed 2004 its best financial year. Income was up 30% from 2003 and billings grew ...

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