22 Dec 2004
calls from companies to which they had given permission.
Not surprisingly, mailings from financial ...
22 Dec 2004
| by Jane Griffiths, Director, Arc
again. As I read through it, I felt that, for the first time in a long time, I was being spoken ...
time, that there are women out there who have their own, hard-earned money to spend and like to indulge themselves - if only they could find the time.
When brands target women, the tendency is to treat us ...
20 Dec 2004
| by Daniel Farey-Jones,
slightly, dropping to 84.9% from 85.2% last time.
DoubleClick also compared the EMEA with the US ...
20 Dec 2004
| by Staff,
Perkins, account director at TMW, said: "Christmas is a busy time for people's doormats, but this campaign ...
17 Dec 2004
Perhaps the end of the year is a pertinent time for companies to make a New Year's resolution....
To me it's incredible, given the amount of time and money invested in something like direct mail ...
change, many companies see this as a costly and time-wasting exercise. The price they pay ...
benefit to the organisation.
Perhaps the end of the year is a pertinent time for companies to make a ...
17 Dec 2004
| by Daniel Farey-Jones,
deferred consideration of up to £1m in loan notes and new ordinary shares, dependent on the financial ...
17 Dec 2004
| by Staff,
and Lexus accounts. Her experience also includes time spent as head of digital production at Bartle Bogle ...
16 Dec 2004
At a time when direct marketing consultancies are being snapped up by marketing services groups, it is unusual to see an agency release itself from the shackles of a network. Given the upheaval that goes hand-in-hand with such a process, Partners Andrews Aldridge could have been forgiven for not performing as strongly ...
15 Dec 2004
.'
It is especially hard in the financial services sector, where mailings have to include legal notices and there is the extra hurdle of the Financial Services Authority (FSA). 'The level of intervention is breathtaking,' says Lucian Camp, chairman of cchm:ping, which specialises in financial services marketing. 'Successful ...
15 Dec 2004
Ingall Stretton has dubbed 2004 its best financial year. Income was up 30% from 2003 and billings grew ...