The 10 Top Turkeys of 2004
22 Dec 2004
1. Strongbow - Oh, how we groan every time that Strongbow cider spot from Leo Burnett creeps
strong campaign. One of the flirtiest ads of all time. Agency: Bartle Bogle Hegarty. Writer: Toby ... it was the first time in the history of advertising that a company had "dared not speak its name". Denim ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ...
1. Strongbow - Oh, how we groan every time that Strongbow cider spot from Leo Burnett creeps
, this time against Starcom Motive and MindShare. Understandably, a thoroughly fed-up PHD pulled out ...
not read) advertisements, who act, or do not act, upon them ... and two, time." To which Raymond Rubicam ... only when they're funny. 9. Dear Jeremy, as a marketer should I be wasting my time reading Campaign ... (or pretend to think) that reading Campaign is a waste of time? I'll answer for you. You're one ...
aren't going too well the gossips generally have a feeding frenzy and the Financial Times' struggles ... commercial blood and, even during his time as the director-general, he demonstrated a keen flair ... . The Times went first, then The Guardian announced it would launch in the Berliner format, but The Daily ...
1. Michael Winner took time to pen his thanks for receiving another Turkey of the Week (Campaign, 6...be rolled out to include a mention for Sir Alex Ferguson and Arsene Wenger next time Ruud van Nistelrooy ... ). My point this time round is as follows: why is the ad industry currently so fascinated with sexual ... the car park for the first time in October 1991, as an eager new managing director of Young Rubicam ...
the newspaper's change in ownership. So far, time has proved them all wrong. 9. Andrew Gowers, Financial Times ... of the Financial Times, as the title faced a £230 million libel claim that, if successful, would have sunk ... in the advertising industry. While this sounds like good news, it is somewhat damning at the same time. The media ...
-legged friends have to be sedated every year and it's time some creative awards were won on their behalf. You smile, your nostrils flare imperceptibly, it's gong time! The distinctive aroma of nervous planner has ... for me to get the point that you can get more than one number at a time, but once I did ... God, I feel ...
time when the agency was forced to make widespread redundancies; then there was the Ben Mark Orlando ... of extravagant financial settlements only reinforced the prevailing view of an industry going to hell in a ... times remains to be seen. The good news is Europe's advertising recovery proceeded at a healthy rate ...
Hats off to Richard Desmond. At a time when the newspaper industry is plagued by plummeting ... of her £6 million, fearing she'll become a target for spongers and unwanted financial advisers (the same ... with the masses, thought he'd save some time by alighting and then walking down the embankment to find his berth ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.