£50m wasted in financial sector on unused data
31 Dec 2004
The financial services sector is wasting £50m a year through unnecessary data costs, according
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Survey labels financial ads 'dull'
31 Dec 2004 | by Peter Crush
of financial services mailings to achieve cut-through, a new NOP survey indicates. The survey, commissioned by financial services agency CCHM:Ping, and published as the 1 November rules came into force, shows 44 per ... 71 per cent said financial direct mail turned them off because of excessive jargon and small print ...
Viewpoint: Days numbered for confusing financial ads
31 Dec 2004 | by Sian Croxon, a partner at law firm DLA
financial services. That was the day the Consumer Credit (Advertisements) Regulations 2004 came into force
Norwich Union case study: Integrated success
31 Dec 2004 | by Peter Crush
Young adults have never taken to life insurance, but it can make financial sense. One insurer got...Financial products like pensions are a hard sell as news from the Pensions Commission attests: some 12.1 million people over 25 are failing to make any provision for their retirement ... in the Financial Mail and Femail sections to appeal to young men and women alike. There were deliberately ...
FIRSTPLUS gets help
31 Dec 2004
Secured loans firm FIRSTPLUS Financial Group has appointed Proximity London as its data consultancy
Call centres slow up
31 Dec 2004
A Prospect Swetenhams report into the financial performance of leading call centre firms over
Think Tank: Marketing to women - The gender factor
31 Dec 2004 | by Peter Crush
-orientated? Financial services and car mailers both use copy and imagery in an overtly male manner, and yet at a recent ... , and women aren't going to be interested in this." Even Frood admits that with one of its financial ... director Chris Brooks at CCHM:Ping, the financial services specialist DM agency, certainly is. "Product ...
Telewest's latest drive has seasonal theme
31 Dec 2004 | by Melanie May
The campaign capitalises on the fact that talking to friends and family is at the forefront of people's minds at this time of year. Telewest sent out an advent calendar mailing in November to 100,000 BT customers known to make international calls a couple of times a month. The flags of 21 countries ...
Below the Belt: Online treasure hunt challenge from Avongate
31 Dec 2004
Harvey Nicks. And just in the nick of time for easing you into the Christmas chaos. Realising that some ...
Poor delivery services will harm mail order
31 Dec 2004
of people were only guaranteed the date their order would arrive rather than a more specific time ...
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