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The 10 Best TV Ads of 2004

strong campaign. One of the flirtiest ads of all time. Agency: Bartle Bogle Hegarty. Writer: Toby ... it was the first time in the history of advertising that a company had "dared not speak its name". Denim ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ...

Kleenex for Men to play on emotion in TV return

Kleenex For Men is returning to television for the first time in five years as part of a...reports incorrectly tipped Matthew Pinsent, the four-time Olympic rowing gold medalist, to be the star ...

Brand Health Check: Double Velvet

of planning, Claydon Heeley Jones Mason Enough time has passed since the traumatic days of Izal for everyone ... -energise the sector. In these innovative times we are still pulling white toilet tissue off a roll. Andrex Aloe Vera ... , sensitive skins or older skins. It is time a brand started innovating within our style-conscious bathrooms ...

Adwatch of the year: The creatives' choice

. In this ad, it is a bucket of water. After I saw this the first time, I had a bit of a JR Hartley morning ...

Top Performers of 2004: Media Agency of the Year - MindShare

As Media Agency of the Year for the second time in a row, MindShare has had a tremendous innings.... Given the amount of time that the UK agency management spent on new-business duties, both global ... as gold in the Best Travel and Leisure Campaign. Its timing for the campaign was impeccable. While ...

The World: New York - Brands line up for The Real Gilligan's Island

on The Real Gilligan's Island, a new reality mini-series from the Time-Warner-owned cable network.

The Work: New Campaigns - UK

stomach-settler, has launched an ad offensive just in time to tap into the Christmas food and drink binge ...

Brand Builders: Carolyn.K

attained in a relatively short time what some long-established beauty brands can only dream of - celebrity ...

Campaign: Second Opinion

The launch of Kalashnikov Vodka has certainly raised a few eyebrows and the media exposure hit far and wide. Talk Loud PR had a challenge on its hands to deliver positive PR around something this controversial, at a time when the drinks industry was also under such extreme scrutiny. One could argue ...

Campaign: Kalashnikov promotes own-brand vodka

and Evaluation National coverage of the launch was achieved in 12 newspapers, including The Sun and The Times ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.