to remove filtersCampaign: Ministry of Fun reveals decline of grottos - Consumer
10 Dec 2004 | by Joe Lepper
including The Times, the Evening Standard, Metro and the Liverpool Echo, as well as magazines such as Chat ...
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News Analysis: Season of aggressive promotions
10 Dec 2004
promotions - where prices are chopped at the last minute, leaving rivals unable to respond in time - have ... to talk up product category popularity because its group interim results are in mid-January. Financial ...
News Analysis: Will consumer PR revive hurt M&S?
19 Nov 2004
director at The Sunday Times Style magazine, complains that titles such as hers are often overlooked by M ... 15 staff in the product press office and six for corporate and financial comms. PR agencies ...
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
news story - you spend your time questioning your forward planning.' A problem in the past, maybe ...
Campaign: Second Opinion
15 Oct 2004
Clearly it is easier to launch CSR-related activity within organisations when people feel good about the company they work for. Launching this kind of activity when times are hard is much more challenging. This campaign succeeded because British Energy focused on some basic principles of employee ...
Contract Publishing: Reach the retail giants
15 Oct 2004
-led, but stories always have to relate back to food and the core Somerfield brand values. What are the lead times ...
Campaign: Oasis delivers growth plan to press and staff - Financial PR
01 Oct 2004 | by Adam Hill
covered the deal in their financial pages. There were also features in the main sections of the Evening ... integrated. One national newspaper financial journalist who covered the deal announcement says the PR effort ...
Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR
24 Sep 2004 | by Ian Hall
Wood founded Joe Public Relations, once one of the sharpest PR shops in town but an agency that suffered a torrid time after being merged into August. One Communications by parent NextFifteen last year ... in 1998 with nine staff and fees of around £300,000. It was boom time and it rode high on the back ...
Opinion: Leader - Draw a line under WPP market share
17 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com
portfolio), that Sorrell now owns enough PR firms. So surely it is time to draw a line under the firm ...
News Analysis: McDonald's faces more obesity flak
17 Sep 2004
taken out in UK In the UK, McDonald's took out full-page anti-Spurlock ads in The Times ... 's UK distributor, in turn took out an ad in The Times, thanking McDonald's for 'promoting not only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
