with a share buyback, which will help it avoid costly US financial regulations.
strong campaign. One of the flirtiest ads of all time. Agency: Bartle Bogle Hegarty. Writer: Toby ... it was the first time in the history of advertising that a company had "dared not speak its name". Denim ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ...
again. As I read through it, I felt that, for the first time in a long time, I was being spoken ... time, that there are women out there who have their own, hard-earned money to spend and like to indulge themselves - if only they could find the time. When brands target women, the tendency is to treat us ...
The spot, which airs for the first time tonight on Channel 4 at 9.10pm, was created by Bartle Bogle Hegarty. Robson was sacked by Newcastle United just as the last Barclays ad, launching the 2004/5 season, broke. In that campaign, his head was superimposed on to thousands of fans attending a game ...
LONDON - The Financial Times has made changes to its EMEA advertising sales team, including merging...and overseeing the key client account management programme. Further changes include the financial sales team ...
membership programme, which incorporates its financial services and funeral and insurance brands. That pitch ...
'. An increased spend and sharper media planning pushed brand and DRTV commercials further into prime time, while ... successful period for Direct Line as it became a broad-based financial services organisation. MWO ... highly competitive time. With the familiar red phone at centre stage, the 30-second ad featured a Direct ...
sales by 21% in the past two years - a considerable achievement during a time of severely depressed ... . As part of Omnicom, the agency is barred by US reporting restrictions from revealing exact financial ... . This year it offered 150,000 Londoners a free copy of the new-look Saturday Times in one of the biggest ...
chicken, has been criticised for being too obscure. In research conducted last year by financial ad agency Masius on behalf of the Financial Services Forum, the ads generated high awareness, but only 18 ...
is falling out of the property market dampen Heywood's enthusiasm. 'Our financial backers have said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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