to remove filtersTAG Heuer signs Wimbledon champion Maria Sharapova
14 Dec 2004 | by Daniel Farey-Jones,
as the individuals and teams with which it is so closely related, and yet at the same time ultra ...
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
to tune or time their ads according to broad campaign needs and objectives. Mitch Davis, CEO of Massive ...
Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
to ensure transparency. For example, we require all authors to give a statement of competing financial ... physically had the time to do so.' Blackburn hopes the committee examining the issue will see ... range of topics and there is no way they would have time to produce so much (written research material ...
Healthcare Survey: Marketing Medicines
03 Dec 2004
. But at the same time, GPs are facing ever greater time constraints as radical change across the NHS means ... in a timely way, confidence sales reps have in their products when discussing them with the GP ... the problems of the people in their waiting rooms. Providing appropriate collateral in a timely manner to put ...
Carat wins £35m Lego media account for most of Europe
12 Nov 2004 | by Sam Matthews,
. The appointment follows a difficult time for the toy manufacturer after it reported annual losses last year ...
Tesco to rival iTunes and Napster with music downloads
08 Nov 2004 | by Sam Matthews,
to help shoppers downloading for the first time. Boosted by sales of the iPod, Apple's iTunes ...
The Getaway sequel to feature Storm and Carling ads
03 Nov 2004 | by Joe Lepper,
realise a higher number of young men than ever before are spending more time playing games than consuming ...
Nectar dismisses stories predicting uncertain future
25 Oct 2004 | by Daniel Farey-Jones,
were on their way. According to today's Financial, Times these partners are likely to be from ...
Profile: Markham on a mission - Gill Markham, UK corporate affairs director, Wyeth
01 Oct 2004 | by Ian Hall
of Geordie in her diction), Markham's first job was as a teacher in the 1970s ('it was the time of bovver ...
Starcom Motive drops out of £35m Lego media review
21 Sep 2004 | by Jules Grant,
Lego was unavailable for comment and Starcom Motive declined to discuss its reasons for dropping out at the time of writing. Lego's newly appointed global marketer, Mads Nipper, who recently axed ... around £7m. The review follows a difficult time for the toy manufacturer after it reported annual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
