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Profile: Environmental challenger - Janet Morris, marketing director, Energy Saving Trust

the coverage of the previous year and Morris is determined 2004 will be as successful. For the first time, EST ... ,' she recalls. In her spare time, Morris prepares dinner parties - and then runs them off; she ... as an organiser and leader is apparent. The Times weather correspondent and sailing-club friend Paul Simons says ...

Campaign: British Energy gives staff morale a lift - Internal Communications/CSR

When British Energy ran into financial difficulties and applied for state aid in 2002, staff were worried about their future. The nuclear generator decided to launch a campaign that would simultaneously ... have volunteered. Negative national news reports about British Energy's financial problems mentioned ...

Campaign: Plight of the elderly at winter gets recognition - Public Sector PR

the Meteorological Office estimating the number of deaths during a cold spell. The start of the campaign was timed ...

CAMPAIGNS: Npower Juice gets wind farm benefits across - Media Relations

Telegraph, The Guardian, The Sun and the Financial Times. The launch received widespread coverage ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.