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Campaign: Software group puts piracy on the agenda - B2C Comms

. The campaign was timed for August because of the 'silly-season' factor and to target a time when people holiday ...

Campaign: Corporate PR - Microsoft fights negative perceptions

in the areas of trust, ethics and honesty. The campaign used Microsoft's first place in The Sunday Times's Best ... On Sunday and The Times. BBC Breakfast examined Microsoft's flexible benefits, including an on-site creche ... HR media enquires compared to the previous year. Coverage appeared in The Times, EuroBusiness ...

Technology: Gadget Revolution

lot of time driving. 'Two types of people buy the Car Pilot,' Fedder continues. 'The technology ... will be buying a PDA at the same time.' During peak times for new car registrations - March and September ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.