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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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Hybrids, the heavenly bed and purple ketchup
01 Nov 2004 | by David Aaker, Prophet
, and submarkets like 4x4s and Hybrids emerge, you have to wonder, am I still relevant? We spend too much time ... little time on ensuring brand relevance. Yet without relevance, preference may not be worthwhile. We have to spend more time and resources on identifying and making what customers want to buy, especially ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
