to remove filtersPeople moves: Allied Domecq
22 Dec 2004
with immediate effect, following a probe into financial irregularities at the drinks giant. Investigators
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The 10 Best TV Ads of 2004
22 Dec 2004
strong campaign. One of the flirtiest ads of all time. Agency: Bartle Bogle Hegarty. Writer: Toby ... it was the first time in the history of advertising that a company had "dared not speak its name". Denim ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ...
ABF consolidates £20m task in ZenithOptimedia
22 Dec 2004 | by Colin Grimshaw
% to £5.2bn for the financial year ending 18 September. Operating profits increased 12% to £478m over ...
Brand Builders: Blackwood's
22 Dec 2004
to be the company's financial director. Mar 2003: Whitfield brings Bailey's creator Tom Jago onto the team. Arthur ...
Diet Coke widens target with £10m lifestyle push
22 Dec 2004 | by Mark Sweney
To back the repositioning, which will introduce the line 'For those who love life', Coca-Cola is boosting promotional spend by 50% to £10m and adding the words 'Sugar free' to Diet Coke cans. The brand, which last year exceeded sales of original Coke for the first time, is critical to the soft-drinks giant ...
Anchor backs low-fat spread with £7m adspend
22 Dec 2004 | by Emily Rogers
CGI-animated characters. The cows will be voiced for the first time by Stephen Fry and Tony Robinson ...
Sector Insight: Luxury chocolate - Regular treat
22 Dec 2004 | by Jane Bainbridge
FMCG luxury categories, erosion takes place over time, with lower-end products no longer being ... foods) and Josephine Fairley (environment columnist for The Times and Sams' wife) founded Green Black ...
Kingsmill owner consolidates media into ZenithOptimedia
21 Dec 2004 | by Colin Grimshaw,
% to £5.2bn for the financial year ending 18 September. Operating profits increased 12% to £478m over ...
Diet Coke widens target with £10m lifestyle campaign
21 Dec 2004 | by Mark Sweney,
To back the repositioning, which will introduce the line "For those who love life", Coca-Cola is boosting promotional spend by 50% to £10m and adding the words "Sugar free" to Diet Coke cans. The brand, which last year exceeded sales of original Coke for the first time, is critical to the soft-drinks giant ...
Fat lady attacks Oliver for latest Sainsbury's ad campaign
20 Dec 2004 | by Staff,
-causing chemicals, and should be eaten no more than three times a year. The salmon industry has a retail value ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
